Small business owners are seeing the greatest results from social media marketing. For the small marketers or businessmen social media is really important for them and give great hype to their business. Ninety percent of those surveyed agreed that social media is important to their business. The report reveals that the self-employed (67%) and small business owners (66%) were more likely to strongly agree with this statement. Almost all marketers find that social media helps them stand out in an increasingly noisy marketplace. In fact, 88% of all marketers found social media helps get them increased exposure. Additionally, 72% of those surveyed saw increased traffic and subscriptions as a result of social media.
Facts about social media:
Small businesses were twice as likely to find qualified leads than other types of businesses.
Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
The self-employed (59%) and small business owners (58%) were more likely than others to see reductions in marketing costs when using social media marketing.
Time Investment Pays Dividends
Small business owners have many demands on their time. For most of them, marketing is just one of a dozen hats they wear.
In fact, 75% of those spending as little as 6 hours per week on social media marketing saw increased traffic. It’s easy for marketers to become enamored by the newest tools, but the industry study showed that almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers. The self-employed (80%) and small business owners (78%) were more likely to use LinkedIn than their counterparts (71%). The self-employed are the most likely to increase their use of LinkedIn in 2011 (68%) versus 61% for all marketers.
Small business owners are the most likely to use outsourcing (34%), whereas only 24% of the self-employed have utilized outsourcing.
Eighty percent of all businesses plan to either maintain or increase their use of press releases in 2011. Small business owners are more than twice as likely (52%) to increase their use than businesses with 500 to 1000 employees (24%).
In the olden days, it was believed that if the product is of quality and priced reasonably, nothing would prevent the producers from achieving satisfactory sales and profit. It was based on the premise that consumers were capable of selecting products from among the competing brands.
A market transaction takes place when there is a successful matching of a buyer and a seller. Thus, marketing, through its studies and research, will determine what the customer wants in a given product, what price he is willing to pay, and where and when it will be wanted. It was realized that goods must reach customers at a maximum speed but with minimum cost. This is mainly due to the rapidly increasing tempo of production of a wide range of goods and services. It is only through social network that the demand for goods and services is stimulated.
Facts about social media:
Small businesses were twice as likely to find qualified leads than other types of businesses.
Forty-eight percent of self-employed and small business owners saw improved sales as a direct result of their social media efforts.
The self-employed (59%) and small business owners (58%) were more likely than others to see reductions in marketing costs when using social media marketing.
Time Investment Pays Dividends
Small business owners have many demands on their time. For most of them, marketing is just one of a dozen hats they wear.
In fact, 75% of those spending as little as 6 hours per week on social media marketing saw increased traffic. It’s easy for marketers to become enamored by the newest tools, but the industry study showed that almost all marketers have four tools in their toolkit: Facebook, Twitter, LinkedIn and blogs. Two surprises in this year’s study: Facebook surpassed Twitter since the 2010 survey, and MySpace is not being used by at least 81% of marketers. The self-employed (80%) and small business owners (78%) were more likely to use LinkedIn than their counterparts (71%). The self-employed are the most likely to increase their use of LinkedIn in 2011 (68%) versus 61% for all marketers.
Small business owners are the most likely to use outsourcing (34%), whereas only 24% of the self-employed have utilized outsourcing.
Eighty percent of all businesses plan to either maintain or increase their use of press releases in 2011. Small business owners are more than twice as likely (52%) to increase their use than businesses with 500 to 1000 employees (24%).
In the olden days, it was believed that if the product is of quality and priced reasonably, nothing would prevent the producers from achieving satisfactory sales and profit. It was based on the premise that consumers were capable of selecting products from among the competing brands.
A market transaction takes place when there is a successful matching of a buyer and a seller. Thus, marketing, through its studies and research, will determine what the customer wants in a given product, what price he is willing to pay, and where and when it will be wanted. It was realized that goods must reach customers at a maximum speed but with minimum cost. This is mainly due to the rapidly increasing tempo of production of a wide range of goods and services. It is only through social network that the demand for goods and services is stimulated.