yogin
Yogin Vora
TABLE OF CONTENTS
Social Marketing: A Brief Overview . . . . . . . . . . . . . . . . . . . . . 2
Social Marketing: A Different Lens For Your Work . . . . . . . . . 2
The Six Phases of the Social Marketing Process . . . . . . . . . . 4
From CDCynergy — Social Marketing Edition,
A Primer for Managers and Supervisors
Determining Budgets and Finding Funding Sources . . . . . . 12
From Social Marketing: Improving the Quality of Life
Finding and Working With a Great Advertising or
Public Relations Agency . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Developed by: Colleen Stevens, M.S.W., Tobacco Control
Section, Department of Health Services, California
Sample Job Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Developed by: North Carolina Division of Public Health
My Model: A Tool to Help You Develop Your Campaign . . . 34
From CDCynergy — Social Marketing Edition
More Resources For You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Social Marketing: A Brief Overview . . . . . . . . . . . . . . . . . . . . . 2
Social Marketing: A Different Lens For Your Work . . . . . . . . . 2
The Six Phases of the Social Marketing Process . . . . . . . . . . 4
From CDCynergy — Social Marketing Edition,
A Primer for Managers and Supervisors
Determining Budgets and Finding Funding Sources . . . . . . 12
From Social Marketing: Improving the Quality of Life
Finding and Working With a Great Advertising or
Public Relations Agency . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Developed by: Colleen Stevens, M.S.W., Tobacco Control
Section, Department of Health Services, California
Sample Job Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Developed by: North Carolina Division of Public Health
My Model: A Tool to Help You Develop Your Campaign . . . 34
From CDCynergy — Social Marketing Edition
More Resources For You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35