Social Marketing

[yogin]

TABLE OF CONTENTS
Social Marketing For Behavior Change . . . . . . . . . . . . . . . . . . . . . . . . 3
Social Marketing: Definition and Basic Elements . . . . . . . . . . . . . . . . 4
• Understanding the Marketing in Social Marketing
• Change on the Installment Plan
• What It Is; What It Isn’t
Ten Strategic Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
The Six Phases of Social Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . 7
• Key Points and Considerations
Key Social Marketing Concepts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
A Case Study . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
More Resources For You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

 

[manisha.varyani]

nice need more information though for social markeitng

 

[shwetaa]

Thank you, the info provided is really helpful...