Description
Smaller Is Better For Turnaround Expert
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
7ODAY' S 7OP S7ORI ES FROM 7HE DEAL PI PELI NE
|uLL 8J0PY
MONDAY
AUGUS1 !2, 2u!8
VO¡UME 24 ISSUE !ö4
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
8AhkPu|J0Y
Jl\ïJJ?l|ï äIl Jï |\JJ\lJï Jl\ïJJ?l|ï lJ|l|J\\ Jï |\JJ\lJï ìJJJ Jl\ïJJ?l|||\ |\ J|ï||# J|? ||\l\||\J\
MORE AT THE DEAL P!PEL!NE
When ¡uIIei Biush Co. hIed íoi Chaµlei !!
on ¡eb. 2!, 2u!2, il had an ouldaled dooi-
lo-dooi business modeI and íaced mounl-
ing IiabiIilies lhal veie oulµacing ils iev-
enue.
1usl ovei a yeai Ialei, lhe maLei oí
cIeaning soIulions comµIeled ils banL-
iuµlcy by seIIing ils assels lo µieµelilion
and debloi-in-µossession Iendei Vicrnry
Park Capiral Advisnrs LLC and lo Io-
caI Innnvarivc Livcsrnck Scrviccs Inc.,
vhich conlinue lo oµeiale ¡uIIei Biush`s
househoId and commeiciaI businesses, ie-
sµecliveIy.
WhiIe lhe case does nol seem loo oul
oí lhe oidinaiy, ¡uIIei Biush slicLs oul
among olhei ielaiIeis, such as Boideis
Giouµ Inc. oi ¡inens HoIding Co.÷bellei
Lnovn as ¡inens `n 1hings÷lhal hIed íoi
banLiuµlcy in lhe µasl seveiaI yeais vilh
hoµes lo emeige onIy lo see lheii biands
disaµµeai vhen lhey had vanled lo seII.
1he success oí lhe ¡uIIei Biush banL-
iuµlcy is oílen alliibuled lo lhe chieí
iesliucluiing oíhcei hiied lo oveisee
il, ¡avience ¡eiLins, lhen al Cnnway
MacKcnzic Inc., vho vas abIe lo navi-
gale lhe comµany`s business cuIluie and
hnd buyeis lhal vouId conlinue lo bacL
lhe iconic biand.
ªNol many µeoµIe couId come inlo a
sµeciaIly chemicaI comµany and iun lhe
business successíuIIy,¨ Andiev GoId oí
Hcrrick, Fcinsrcin LLP said aboul ¡ei-
Lins. ªHe vas insliumenlaI in Leeµing
lhe comµany aIive,¨ said lhe alloiney, vho
vas ¡uIIei Biush`s debloi counseI.
GoId`s coIIeague al HeiiicL, Hanh
Huynh, aIso alliibuled lhe banLiuµlcy
success lo ¡eiLins` aclions. ªHe vas oul
lheie in Gieal Bend, Kan., Ieaining lo un-
deisland lhe business cuIluie and vas abIe
lo hnd a IocaI buyei,¨ Huynh said.
¡eiLins` ªon-lhe-giound aµµioach¨
lo iesliucluiing has given him quile lhe
ieµulalion and heIµed him lo oµen luin-
aiound advisoiy him Sicrra Cnnsrcl-
larinn Parrncrs LLC in AµiiI. 1he ¡os
AngeIes him oííeis inleiim C-IeveI man-
agemenl, advisoiy and slialegic invesl-
menl advisoiy seivices lo middIe maiLel
comµanies íacing hnanciaI iesliucluiings
oi oµeialionaI and ovneishiµ liansilions.
Il aIso µuisues diiecl inveslmenls.
ªWe vanl lo do lhings diííeienlIy,¨ said
¡eiLins, 8ö, vho decided lo slail lhe him
aílei Ieaving Convay MacKenzie in Decem-
bei because he IiLes lhe smaII-him íeeI.
Sieiia ieµiesenls ¡eiLins` ieluin lo
lhe boulique sµace. In 1anuaiy 2uu7, he
íounded EI MoIino Advisois Inc., a bou-
lique luinaiound and iesliucluiing him
lhal meiged inlo Convay MacKenzie in
Oclobei 2u!u.
ªWe veie loo big lo be smaII and loo
smaII lo be big,¨ ¡eiLins said oí EI MoIino
vhen il meiged vilh Convay MacKenzie.
Aílei sµending aImosl lvo yeais vilh
lhe him, ¡eiLins, vho caIIed himseIí
ªhoµeIessIy enlieµieneuiiaI,¨ decided il
vas again lime lo bieaL oul.
¡eiLins alliibuled his desiie lo slail his
ovn business lo his uµbiinging in ¡asade-
na, CaIií., vheie he allended ¡oIylechnic
SchooI, a cIassicaI µieµ schooI allended by
many chiIdien oí CaIiíoinia Inslilule oí
1echnoIogy µioíessois.
¡eiLins caIIed allending lhe schooI a
humbIing exµeiience, going lo cIass eveiy
day vilh ªchiIdien oí iocLel scienlisls.¨
ªYou need lo hnd a vay lo diííeienliale
youiseIí,¨ he said. ªI Ieained lhal vhen I
vas 8 yeais oId and my muIliµIicalion la-
bIes veien`l as good as olhei Lids`.¨
¡eiLins iemains veiy aclive al lhe
schooI: He is µiesidenl oí lhe schooI`s
aIumni boaid and can somelimes be íound
discussing enlieµieneuishiµ al Iunches
lhal connecl aIumni vilh sludenls oi
µassing oul bieaLíasl lo sludenls beíoie
lheii hnaIs.
¡oIylechnic annuaI íund chaii AIiya Co-
hei, vho giadualed lhe same yeai as ¡ei-
Lins (!99ö) and nov is a Ncwmark Grubb
Knighr Frank managing diiecloi, said
¡eiLins is aIvays insµiiing olhei aIumni
lo gel invoIved. She said lhal vhenevei
lhe schooI needs somelhing, ¡eiLins is lhe
hisl lo gel invoIved, vhelhei il be caIIing
donois duiing a µhonalhon oi µIanning
nelvoiLing evenls íoi aIumni.
Oí couise, nol aII his business exµeii-
ence came íiom his K-!2 schooIing. He
aIso Ieained aboul enlieµieneuishiµ íiom
his µaienls, vho ian a smaII denlisliy
business in ¡asadena.
¡eiLins said his íalhei, lhe denlisl, and
his molhei, vho ian lhe business, oílen
luined lhe dinnei labIe inlo business Ies-
sons, vhich he absoibed and has since
used in his ovn caieei.
And vhiIe iesliucluiing isn`l exaclIy
µuIIing leelh, he vas abIe lo use lheii exµe-
iience lo heIµ him Iaunch his ovn caieei.
1he Univeisily oí Soulhein CaIiíoinia
giaduale slailed his caieei al accounling
him Ailhui Andeisen ¡¡¡, vhich cIosed
in 2uu2 aílei being íound guiIly oí ciimi-
naI chaiges ieIaling lo ils audiling oí En-
ion Coiµ. Aboul a yeai beíoie lhe Enion
scandaI, ¡eiLins moved lo 1ienvilh Giouµ
¡¡C, a boulique disliessed inveslmenl
him lhal inlioduced him lo lhe voiId oí
iesliucluiing. ¡eiLins said he made lhe
move because he vanled lo be vilh a smaII
him and gel on lhe deaI side oí business
ialhei lhan jusl consuIling.
He lhen voiLed íoi a íev yeais al
NighlingaIe & Associales ¡¡C and Alva-
rcz & Marsal LLC beíoie he slailed EI
MoIino.
OnIy 29 al lhe lime, ¡eiLins oµened lhe
doois al EI MoIino on 1an. ö, 2uu7. He loId
himseIí lhal ií he didn`l gel any µiojecls
in six monlhs he vouId have lo cIose uµ
BY AVIVA GA7
Smallci is bciici foi iuinaiound cxµcii
Lawrence Per|ins leverages an cn tne grcunJ' restructuring apprcacn tc cpen Sierra Ccnstellaticn
00hJ|huL0
JhL 0A|LY 0LAL V0h0AY Auûu8J I 2 2UI 3
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
8AhkPu|J0Y
shoµ and gel a job al an eslabIished him.
He didn`l even cul il cIose lo his deadIine,
hovevei.
1usl lvo days inlo business, his hisl
cuslomei, 7ccr Acrnspacc, came LnocL-
ing. 1ecl, vhich had µuichased Neuvanl
Aeiosµace Coiµ. in 2uu4 in a deaI oiches-
lialed by ¡eiLins, came lo him again due
lo ils µievious success in lhe Neuvanl deaI,
vhich so haµµened lo be lhe hisl liansac-
lion on vhich ¡eiLins vas lhe Iead chaii.
ª¡eoµIe usuaIIy gel inlo iesliucluiing
by mislaLe,¨ ¡eiLins said. WhiIe he didn`l
aIvays beIieve he vouId become a luin-
aiound advisei, he íound himseIí diavn lo
lhe ªneed lo¨ lyµe oí enviionmenl, vheie
lhe Iiíe oí a comµany deµends on ils nexl
aclions, maLing decisions moie uigenl
lhan ií lhe comµany jusl ªvanled¨ lo laLe
a ceilain µalh.
In 2uu7, 1ecl needed some heIµ, and
¡eiLins vas lhe man íoi lhe job.
WaIlei Bovsei, lhe lhen-C¡O oí 1ecl,
said ¡eiLins vas abIe lo gel 1ecl vhal il
needed and vas abIe lo ªLeeµ his cooI¨
vhen olheis al 1ecl veie íiuslialed.
Bovsei said one oí lhe lough µails
oí lhe 2uu7 1ecl µiojecl vas convincing
one oí lhe comµany`s cuslomeis lhal 1ecl
needed lo inciease ils µiices. 1he cuslom-
ei, nol suiµiisingIy, vas having none oí il.
ª¡aiiy sµenl a liemendous amounl oí
lime vilh |lhe cuslomei`s] leam,¨ Bovsei
said, alliibuling lhe success oí lhe deaI
lo ¡eiLins` µeisonaIily and abiIily lo vin
µeoµIe ovei.
Many µeoµIe vho have voiLed vilh
¡eiLins said his abiIily lo buiId ieIalion-
shiµs is vhal maLes him so successíuI.
AIex Slevenson, lhe inveslmenl banLei
íoi ¡uIIei Biush, nov al Lincnln Inrcr-
narinnal Invcsrmcnr Bank bul al Fn-
calPninr Parrncrs LLC duiing lhe case,
caIIed ¡eiLins lhe ªconsummale nelvoiL-
ei,¨ noling he vaIues mainlaining ieIalion-
shiµs in lhe maiLel.
Nol onIy does he voiL lo Leeµ lhose ie-
Ialionshiµs, bul he is aIso Lnovn íoi his al-
lenlion lo eveiy consliluenl al his cIienls.
Hamid Raíaljoo oí Vcnablc LLP, vho
has voiLed vilh ¡eiLins on seveiaI oul-
oí-couil iesliucluiings lhal he decIined lo
name, said ¡eiLins is one oí lhe íev CROs
vilh a heail.
Raíaljoo iecaIIs a lime
vhen a iesliucluiing comµa-
ny soughl lo cul a ceilain em-
µIoyee`s saIaiy. 1he emµIoyee
vas disliaughl because she
needed lhe money íoi µei-
sonaI ieasons. AIvays one
lo µul µeoµIe beíoie lhe bol-
lom Iine, ¡eiLins sµenl exlia
houis lo hnd a soIulion so
lhal lhe comµany couId save
money eIsevheie and lhe em-
µIoyee couId Leeµ hei saIaiy,
Raíaljoo said.
ªHe is veiy iesµonsive,¨
Raíaljoo added, noling lhal
¡eiLins can quicLIy gel uµ lo
sµeed and ieacl lo diííeienl
silualions.
1hal alliibule is some-
lhing veiy imµoilanl in lhe
luinaiound indusliy, esµe-
ciaIIy vhen ¡eiLins needs lo
go íiom voiLing íoi a ielaiIei
one day lo an aeiosµace com-
µany lhe nexl.
¡oi ¡eiLins, one oí his
mosl chaIIenging µiojecls
vas Ieaining aboul lhe de-
íense indusliy in lhe vaLe oí
9,!!.
Condoi Syslems Inc.,
vhich hIed íoi Chaµlei !! on Nov. 8, 2uu!,
vas a signaI inleIIigence and eIeclion-
ics vaiíaie syslems comµany lhal hiied
NighlingaIe & Associales as ils hnanciaI
advisei. In lhe banLiuµlcy, EDO Coiµ. oí
Nev YoiL µuichased Condoi íoi aboul
$!!2.8 miIIion.
¡eiLins said lhe deaI vas ªeye-oµen-
ing¨ esµeciaIIy due lo lhe luimoiI in lhe
deíense indusliy in Iale 2uu!.
1he advisei said he gels salisíaclion
voiLing vilh olheis on deaIs, and lhe íeeI-
ing aµµeais lo be muluaI, as many oí lhe
emµIoyees al Sieiia have been vilh ¡ei-
Lins since lheii days al EI MoIino, incIud-
ing 1imolhy Hassengei, Reece ¡uIgham
and KaiI ¡eaison. ¡eiLins said he is mosl
µioud oí lhe µeoµIe aiound him in his Iiíe.
Wilh Sieiia, ¡eiLins` goaI is lo Leeµ
lhe smaII-him íeeI. 1he comµany has !8
µioíessionaIs iighl nov, jusl aboul haIí oí
¡eiLins` envisioned caµ íoi lhe him. He
vanls lo Leeµ Sieiia íocused on CaIiíoinia
middIe-maiLel comµanies so lhal he can
ieaIIy undeisland lhe business cuIluie in
his Iocalion. Sieiia is voiLing on !2 diííei-
enl µiojecls, seven in CaIiíoinia.
¡ong leim, ¡eiLins hoµes lo iecie-
ale lhe smaII-him modeI in anolhei Ioca-
lion such as SeallIe, ¡oilIand oi maybe
somevheie in lhe Soulheasl. 1o exµand,
lhough, ¡eiLins said he hisl vanls lo buiId
a leam lhal viII undeisland lhe maiLel in
lhal Iocalion.
¡eiLins` biggesl µiojecl, meanvhiIe,
is jusl beginning: His viíe, NichoIe, gave
biilh lo lheii daughlei, Dagny Mae ¡ei-
Lins, on Aug. ö.
Wilh Dagny`s biilh, ¡eiLins has µiom-
ised lo laLe a bieaL íiom voiL, somelhing
he has nol done in quile a vhiIe.
ªI Lnov ve`ie in gieal hands,¨ he said.
ªIl viII be a good baiomelei lo see vheie
ve aie al.¨
|PLV|0u8
8|LPPA 00h8JLLLAJ|0h |APJhLP8' LAwPLh0L |LPk|h8
JhL 0A|LY 0LAL V0h0AY Auûu8J I 2 2UI 3
doc_996035404.pdf
Smaller Is Better For Turnaround Expert
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
7ODAY' S 7OP S7ORI ES FROM 7HE DEAL PI PELI NE
|uLL 8J0PY
MONDAY
AUGUS1 !2, 2u!8
VO¡UME 24 ISSUE !ö4
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
8AhkPu|J0Y
Jl\ïJJ?l|ï äIl Jï |\JJ\lJï Jl\ïJJ?l|ï lJ|l|J\\ Jï |\JJ\lJï ìJJJ Jl\ïJJ?l|||\ |\ J|ï||# J|? ||\l\||\J\
MORE AT THE DEAL P!PEL!NE
When ¡uIIei Biush Co. hIed íoi Chaµlei !!
on ¡eb. 2!, 2u!2, il had an ouldaled dooi-
lo-dooi business modeI and íaced mounl-
ing IiabiIilies lhal veie oulµacing ils iev-
enue.
1usl ovei a yeai Ialei, lhe maLei oí
cIeaning soIulions comµIeled ils banL-
iuµlcy by seIIing ils assels lo µieµelilion
and debloi-in-µossession Iendei Vicrnry
Park Capiral Advisnrs LLC and lo Io-
caI Innnvarivc Livcsrnck Scrviccs Inc.,
vhich conlinue lo oµeiale ¡uIIei Biush`s
househoId and commeiciaI businesses, ie-
sµecliveIy.
WhiIe lhe case does nol seem loo oul
oí lhe oidinaiy, ¡uIIei Biush slicLs oul
among olhei ielaiIeis, such as Boideis
Giouµ Inc. oi ¡inens HoIding Co.÷bellei
Lnovn as ¡inens `n 1hings÷lhal hIed íoi
banLiuµlcy in lhe µasl seveiaI yeais vilh
hoµes lo emeige onIy lo see lheii biands
disaµµeai vhen lhey had vanled lo seII.
1he success oí lhe ¡uIIei Biush banL-
iuµlcy is oílen alliibuled lo lhe chieí
iesliucluiing oíhcei hiied lo oveisee
il, ¡avience ¡eiLins, lhen al Cnnway
MacKcnzic Inc., vho vas abIe lo navi-
gale lhe comµany`s business cuIluie and
hnd buyeis lhal vouId conlinue lo bacL
lhe iconic biand.
ªNol many µeoµIe couId come inlo a
sµeciaIly chemicaI comµany and iun lhe
business successíuIIy,¨ Andiev GoId oí
Hcrrick, Fcinsrcin LLP said aboul ¡ei-
Lins. ªHe vas insliumenlaI in Leeµing
lhe comµany aIive,¨ said lhe alloiney, vho
vas ¡uIIei Biush`s debloi counseI.
GoId`s coIIeague al HeiiicL, Hanh
Huynh, aIso alliibuled lhe banLiuµlcy
success lo ¡eiLins` aclions. ªHe vas oul
lheie in Gieal Bend, Kan., Ieaining lo un-
deisland lhe business cuIluie and vas abIe
lo hnd a IocaI buyei,¨ Huynh said.
¡eiLins` ªon-lhe-giound aµµioach¨
lo iesliucluiing has given him quile lhe
ieµulalion and heIµed him lo oµen luin-
aiound advisoiy him Sicrra Cnnsrcl-
larinn Parrncrs LLC in AµiiI. 1he ¡os
AngeIes him oííeis inleiim C-IeveI man-
agemenl, advisoiy and slialegic invesl-
menl advisoiy seivices lo middIe maiLel
comµanies íacing hnanciaI iesliucluiings
oi oµeialionaI and ovneishiµ liansilions.
Il aIso µuisues diiecl inveslmenls.
ªWe vanl lo do lhings diííeienlIy,¨ said
¡eiLins, 8ö, vho decided lo slail lhe him
aílei Ieaving Convay MacKenzie in Decem-
bei because he IiLes lhe smaII-him íeeI.
Sieiia ieµiesenls ¡eiLins` ieluin lo
lhe boulique sµace. In 1anuaiy 2uu7, he
íounded EI MoIino Advisois Inc., a bou-
lique luinaiound and iesliucluiing him
lhal meiged inlo Convay MacKenzie in
Oclobei 2u!u.
ªWe veie loo big lo be smaII and loo
smaII lo be big,¨ ¡eiLins said oí EI MoIino
vhen il meiged vilh Convay MacKenzie.
Aílei sµending aImosl lvo yeais vilh
lhe him, ¡eiLins, vho caIIed himseIí
ªhoµeIessIy enlieµieneuiiaI,¨ decided il
vas again lime lo bieaL oul.
¡eiLins alliibuled his desiie lo slail his
ovn business lo his uµbiinging in ¡asade-
na, CaIií., vheie he allended ¡oIylechnic
SchooI, a cIassicaI µieµ schooI allended by
many chiIdien oí CaIiíoinia Inslilule oí
1echnoIogy µioíessois.
¡eiLins caIIed allending lhe schooI a
humbIing exµeiience, going lo cIass eveiy
day vilh ªchiIdien oí iocLel scienlisls.¨
ªYou need lo hnd a vay lo diííeienliale
youiseIí,¨ he said. ªI Ieained lhal vhen I
vas 8 yeais oId and my muIliµIicalion la-
bIes veien`l as good as olhei Lids`.¨
¡eiLins iemains veiy aclive al lhe
schooI: He is µiesidenl oí lhe schooI`s
aIumni boaid and can somelimes be íound
discussing enlieµieneuishiµ al Iunches
lhal connecl aIumni vilh sludenls oi
µassing oul bieaLíasl lo sludenls beíoie
lheii hnaIs.
¡oIylechnic annuaI íund chaii AIiya Co-
hei, vho giadualed lhe same yeai as ¡ei-
Lins (!99ö) and nov is a Ncwmark Grubb
Knighr Frank managing diiecloi, said
¡eiLins is aIvays insµiiing olhei aIumni
lo gel invoIved. She said lhal vhenevei
lhe schooI needs somelhing, ¡eiLins is lhe
hisl lo gel invoIved, vhelhei il be caIIing
donois duiing a µhonalhon oi µIanning
nelvoiLing evenls íoi aIumni.
Oí couise, nol aII his business exµeii-
ence came íiom his K-!2 schooIing. He
aIso Ieained aboul enlieµieneuishiµ íiom
his µaienls, vho ian a smaII denlisliy
business in ¡asadena.
¡eiLins said his íalhei, lhe denlisl, and
his molhei, vho ian lhe business, oílen
luined lhe dinnei labIe inlo business Ies-
sons, vhich he absoibed and has since
used in his ovn caieei.
And vhiIe iesliucluiing isn`l exaclIy
µuIIing leelh, he vas abIe lo use lheii exµe-
iience lo heIµ him Iaunch his ovn caieei.
1he Univeisily oí Soulhein CaIiíoinia
giaduale slailed his caieei al accounling
him Ailhui Andeisen ¡¡¡, vhich cIosed
in 2uu2 aílei being íound guiIly oí ciimi-
naI chaiges ieIaling lo ils audiling oí En-
ion Coiµ. Aboul a yeai beíoie lhe Enion
scandaI, ¡eiLins moved lo 1ienvilh Giouµ
¡¡C, a boulique disliessed inveslmenl
him lhal inlioduced him lo lhe voiId oí
iesliucluiing. ¡eiLins said he made lhe
move because he vanled lo be vilh a smaII
him and gel on lhe deaI side oí business
ialhei lhan jusl consuIling.
He lhen voiLed íoi a íev yeais al
NighlingaIe & Associales ¡¡C and Alva-
rcz & Marsal LLC beíoie he slailed EI
MoIino.
OnIy 29 al lhe lime, ¡eiLins oµened lhe
doois al EI MoIino on 1an. ö, 2uu7. He loId
himseIí lhal ií he didn`l gel any µiojecls
in six monlhs he vouId have lo cIose uµ
BY AVIVA GA7
Smallci is bciici foi iuinaiound cxµcii
Lawrence Per|ins leverages an cn tne grcunJ' restructuring apprcacn tc cpen Sierra Ccnstellaticn
00hJ|huL0
JhL 0A|LY 0LAL V0h0AY Auûu8J I 2 2UI 3
0L08L |P|hJ 8A0k < |h0LX > 00VLP 8LAP0h V|Lw
8AhkPu|J0Y
shoµ and gel a job al an eslabIished him.
He didn`l even cul il cIose lo his deadIine,
hovevei.
1usl lvo days inlo business, his hisl
cuslomei, 7ccr Acrnspacc, came LnocL-
ing. 1ecl, vhich had µuichased Neuvanl
Aeiosµace Coiµ. in 2uu4 in a deaI oiches-
lialed by ¡eiLins, came lo him again due
lo ils µievious success in lhe Neuvanl deaI,
vhich so haµµened lo be lhe hisl liansac-
lion on vhich ¡eiLins vas lhe Iead chaii.
ª¡eoµIe usuaIIy gel inlo iesliucluiing
by mislaLe,¨ ¡eiLins said. WhiIe he didn`l
aIvays beIieve he vouId become a luin-
aiound advisei, he íound himseIí diavn lo
lhe ªneed lo¨ lyµe oí enviionmenl, vheie
lhe Iiíe oí a comµany deµends on ils nexl
aclions, maLing decisions moie uigenl
lhan ií lhe comµany jusl ªvanled¨ lo laLe
a ceilain µalh.
In 2uu7, 1ecl needed some heIµ, and
¡eiLins vas lhe man íoi lhe job.
WaIlei Bovsei, lhe lhen-C¡O oí 1ecl,
said ¡eiLins vas abIe lo gel 1ecl vhal il
needed and vas abIe lo ªLeeµ his cooI¨
vhen olheis al 1ecl veie íiuslialed.
Bovsei said one oí lhe lough µails
oí lhe 2uu7 1ecl µiojecl vas convincing
one oí lhe comµany`s cuslomeis lhal 1ecl
needed lo inciease ils µiices. 1he cuslom-
ei, nol suiµiisingIy, vas having none oí il.
ª¡aiiy sµenl a liemendous amounl oí
lime vilh |lhe cuslomei`s] leam,¨ Bovsei
said, alliibuling lhe success oí lhe deaI
lo ¡eiLins` µeisonaIily and abiIily lo vin
µeoµIe ovei.
Many µeoµIe vho have voiLed vilh
¡eiLins said his abiIily lo buiId ieIalion-
shiµs is vhal maLes him so successíuI.
AIex Slevenson, lhe inveslmenl banLei
íoi ¡uIIei Biush, nov al Lincnln Inrcr-
narinnal Invcsrmcnr Bank bul al Fn-
calPninr Parrncrs LLC duiing lhe case,
caIIed ¡eiLins lhe ªconsummale nelvoiL-
ei,¨ noling he vaIues mainlaining ieIalion-
shiµs in lhe maiLel.
Nol onIy does he voiL lo Leeµ lhose ie-
Ialionshiµs, bul he is aIso Lnovn íoi his al-
lenlion lo eveiy consliluenl al his cIienls.
Hamid Raíaljoo oí Vcnablc LLP, vho
has voiLed vilh ¡eiLins on seveiaI oul-
oí-couil iesliucluiings lhal he decIined lo
name, said ¡eiLins is one oí lhe íev CROs
vilh a heail.
Raíaljoo iecaIIs a lime
vhen a iesliucluiing comµa-
ny soughl lo cul a ceilain em-
µIoyee`s saIaiy. 1he emµIoyee
vas disliaughl because she
needed lhe money íoi µei-
sonaI ieasons. AIvays one
lo µul µeoµIe beíoie lhe bol-
lom Iine, ¡eiLins sµenl exlia
houis lo hnd a soIulion so
lhal lhe comµany couId save
money eIsevheie and lhe em-
µIoyee couId Leeµ hei saIaiy,
Raíaljoo said.
ªHe is veiy iesµonsive,¨
Raíaljoo added, noling lhal
¡eiLins can quicLIy gel uµ lo
sµeed and ieacl lo diííeienl
silualions.
1hal alliibule is some-
lhing veiy imµoilanl in lhe
luinaiound indusliy, esµe-
ciaIIy vhen ¡eiLins needs lo
go íiom voiLing íoi a ielaiIei
one day lo an aeiosµace com-
µany lhe nexl.
¡oi ¡eiLins, one oí his
mosl chaIIenging µiojecls
vas Ieaining aboul lhe de-
íense indusliy in lhe vaLe oí
9,!!.
Condoi Syslems Inc.,
vhich hIed íoi Chaµlei !! on Nov. 8, 2uu!,
vas a signaI inleIIigence and eIeclion-
ics vaiíaie syslems comµany lhal hiied
NighlingaIe & Associales as ils hnanciaI
advisei. In lhe banLiuµlcy, EDO Coiµ. oí
Nev YoiL µuichased Condoi íoi aboul
$!!2.8 miIIion.
¡eiLins said lhe deaI vas ªeye-oµen-
ing¨ esµeciaIIy due lo lhe luimoiI in lhe
deíense indusliy in Iale 2uu!.
1he advisei said he gels salisíaclion
voiLing vilh olheis on deaIs, and lhe íeeI-
ing aµµeais lo be muluaI, as many oí lhe
emµIoyees al Sieiia have been vilh ¡ei-
Lins since lheii days al EI MoIino, incIud-
ing 1imolhy Hassengei, Reece ¡uIgham
and KaiI ¡eaison. ¡eiLins said he is mosl
µioud oí lhe µeoµIe aiound him in his Iiíe.
Wilh Sieiia, ¡eiLins` goaI is lo Leeµ
lhe smaII-him íeeI. 1he comµany has !8
µioíessionaIs iighl nov, jusl aboul haIí oí
¡eiLins` envisioned caµ íoi lhe him. He
vanls lo Leeµ Sieiia íocused on CaIiíoinia
middIe-maiLel comµanies so lhal he can
ieaIIy undeisland lhe business cuIluie in
his Iocalion. Sieiia is voiLing on !2 diííei-
enl µiojecls, seven in CaIiíoinia.
¡ong leim, ¡eiLins hoµes lo iecie-
ale lhe smaII-him modeI in anolhei Ioca-
lion such as SeallIe, ¡oilIand oi maybe
somevheie in lhe Soulheasl. 1o exµand,
lhough, ¡eiLins said he hisl vanls lo buiId
a leam lhal viII undeisland lhe maiLel in
lhal Iocalion.
¡eiLins` biggesl µiojecl, meanvhiIe,
is jusl beginning: His viíe, NichoIe, gave
biilh lo lheii daughlei, Dagny Mae ¡ei-
Lins, on Aug. ö.
Wilh Dagny`s biilh, ¡eiLins has µiom-
ised lo laLe a bieaL íiom voiL, somelhing
he has nol done in quile a vhiIe.
ªI Lnov ve`ie in gieal hands,¨ he said.
ªIl viII be a good baiomelei lo see vheie
ve aie al.¨
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