[SHARE] Internal marketing issues and challenges

[skyhew]

Internal marketing issues and challenges
Pervaiz K. Ahmed
Wolverhampton Business School, Wolverhampton University,
Telford, UK, and
Mohammed Rafiq
Business School, Loughborough University, Loughborough, UK


Keywords: Internal marketing, Issues, Internal communications, Marketing competences, Relationship marketing

Abstract:
This commentary discusses the key issues and challenges that face internal marketing research and for the future development of the concept and philosophy. Issues addressed include: the link between employee satisfaction and organisational performance; the need for research on how inter-functional co-ordination can be achieved for the effective implementation of marketing strategies; the need for relationship marketing perspective in internal marketing; the need for research in internal communication strategies; and the role of internal marketing for developing organisational competences.

 

[jinks]

thanks
i m working on internal commm
havnt been successful
it takes time.

 

[rgharibnejad]

How Internal marketing effect on employe and customers satisfaction?
I think the result of IM must be improve services .
I'm working for a company and I reserch for how company could improve employ satisfaction .
Our Manager doesn't know about influence of IM.
please help me more about IM concept.

 

[nimer]

hope this is wht i want. amazing site indeed. good luck..

 

[Business-education]

Hey guys, here is the exact and clear meaning of Internal marketing.

Internal Marketing is the ongoing process whereby an organization aligns, motivates and empowers employees at all functions and levels to consistently deliver a positive customer experience that helps achieve business objectives.