S.W.O.T. ANALYSIS OF MAHINDRA FINANCE

[sunandaC]

S.W.O.T. ANALYSIS OF MAHINDRA FINANCE


STRENGTHS


Mahindra Finance has advantage of brand name of Mahindra &Mahindra Group.


Mahindra Finance has large asset base of Rs.5000 crores.
It has large distribution channels with 350 branches all over the nation.

Company has large financial base as its IPO was subscribed 26.88 times.

WEAKNESSES

Mahindra Finance provides advisory service and they do not have share broking facility which their competitors have.

Mahindra Finance is not known to the people.

Mahindra Finance does not make advertisement of its product.


Opportunities

Mahindra Finance has entered into mutual fund distribution which is growing as per Indian market development

Automobile sector in India is growing as foreign companies entering in India which is useful for Mahindra Finance as it provides vehicle loans

Mahindra Finance helps individuals in making financial planning which is most profitable in as investment trend is changing in India.

Threats

The biggest threat for Mahindra Finance in the market is new entry of foreign non-banking financial institutions.

In case of vehicle financing company has tough competition from large banks like State Bank of India, ICICI etc.

 

[Business-education]

Enhancing synergies between tractor and auto retail is part of the growth plan is what Mahindra and Mahindra tries to do. This company that offers mobility solutions from pickups and SUVs to two-wheelers and tractors. They are just want expand more and more and keep on leveraging the market. They know the importance of rural market and definitely they are keen to make new moves to build connection among rural people. However, they are the most trusted and highly acknowledge brand among rural people and even in urban areas.