Rural Product Categories

abhishreshthaa

Abhijeet S
The NCAER has categorized the consumer goods into three categories.


Category I- Products are of immediate use to the family. E.g.- bicycles, fans etc.



Category II- Products are a combination of entertainment products and products that ease household work strain. E.g. - mixer grinder, cassette player etc.



Category III- Here products are a combination of means to supplement income, easy household working, and source of entertainment. E.g. - washing machine, motorcycle, etc.
 
Rural Product Categories

1) Identity Strategies
a) Commodity Strategy:-
– Grading
– Delivery
– Services
– Relationships

2) Branding Strategy:-

3) Customer Value Strategies
 
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