Rural Marketing

well... do u guys hav ne idea about wat all needs to b included in a presentation for a new product launch in a rural market....all the parameters!!
let me know asap
 
New Perspectives in Rural and Agricultural Marketing by Ramkishen Y.
Its published by Jaico and the MRP is 250.... refer to it...its all in there ....a handbook for TYBMS too.
 
What is a Rural Market.
Definitions
Facts about the Rural Market
Need for exploring the Rural Market
Profile of Rural Demand
Profile/Characterisitcs of Rural market
Profile of Rural Customer
Products for Rural Market
SWOT ANALYSIS, PEST ANALYSIS
Various examples of repositioning of products for rural markets
 
What is a Rural Market.
Definitions
Facts about the Rural Market
Need for exploring the Rural Market
Profile of Rural Demand
Profile/Characterisitcs of Rural market
Profile of Rural Customer
Products for Rural Market
SWOT ANALYSIS, PEST ANALYSIS
Various examples of repositioning of products for rural markets

thankssssssssssssssssssss
 
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