Rural Marketing - The Two Way Process

[abhishreshthaa]

A major part of rural marketing falls into this category. It includes the transactions of urban markets who sell their products and services in rural areas. The following are some of the important items, which are sold in rural areas and manufactured in urban areas.


For example: - pesticides, fertilizers, seeds, FMCG products, bicycles, consumer durables, etc.


Transactions in this category basically fall under agricultural marketing where a rural producer (farmer) seeks to sell his produce in an urban market. An agent or a middleman plays a crucial role in this marketing. The following are some of the important items sold from rural areas to an urban market: seeds, fruits and vegetables, milk and related products, forest produce.


This includes the activities which takes place between two villages in close proximity to each other. The transactions relate to the areas of expertise the particular village has. The items in this category include: agricultural tools, handicrafts and bullock carts and some dress materials, etc.

 

[jitendra05]

A major part of rural marketing falls into this category. It includes the transactions of urban markets who sell their products and services in rural areas. The following are some of the important items, which are sold in rural areas and manufactured in urban areas.


For example: - pesticides, fertilizers, seeds, FMCG products, bicycles, consumer durables, etc.


Transactions in this category basically fall under agricultural marketing where a rural producer (farmer) seeks to sell his produce in an urban market. An agent or a middleman plays a crucial role in this marketing. The following are some of the important items sold from rural areas to an urban market: seeds, fruits and vegetables, milk and related products, forest produce.


This includes the activities which takes place between two villages in close proximity to each other. The transactions relate to the areas of expertise the particular village has. The items in this category include: agricultural tools, handicrafts and bullock carts and some dress materials, etc.

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