Rural Marketing project

[parv]

hey yaar[]
thanx re.
project is cool... []
good job[]

 

[ank_ur123]

i need rural marketing project. where is the reeeeeeeeeeeeeport

 

[hunter14]

thanks for the project..............i really needed it

 

[sircar_avishek]

thank you very much.........................................

 

[faizan_sm12345]

thanks a lot. Keep on posting. Really helpful

 

[sircar_avishek]

any links on rural marketing........................

 

[rauul]

hey it is really nice and it gives the ideaaaaaa how to approach with the topic thanks a lot

 

[poncypaul]

Need a project on surf excel's market in rural area and rural consumers buying behaviour.Please help..

 

[sonaliyadav]

can u help me find out some insights in innovation in rural marketing, how marketers can go 4 it?????..)

 

[p3871]

i need to have project on marketing as iam doing my project in daburs

 

[mah]

HEY COULD U PLEASE HELP ME WITH INFO ON FAKE PRODUCTS AVAILABLE IN RURAL INDIA...

 

[vikram chawla]

HEY COULD U PLEASE HELP ME WITH INFO ON FAKE PRODUCTS AVAILABLE IN RURAL INDIA...

Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine manufacturer. Someone produces these to look exactly like real products other than the legal owner of the real products, trademarks and product packaging. Sometimes it is becoming more and more difficult to tell which is the real "Ponds" talcum powder and "Clinic Plus" shampoo from the fake products.

Pass-off products use similar sounding or are similar in spelling (for example "Luk" for "Lux", "510" for "501", "Saveena" for "Sabeena", "Sun Max" or "Super Master". They use similar type of packaging or colour or designs. They come out with the motive of misleading and cheating ordinary consumers who are uneducated or in a hurry in purchasing products.

A study conducted by AC Nielson, a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products. According to Ashok Chhabra, Executive Director, P&G the fake products are affecting the sales of leading brands to the extent of 20 to 30 percent. Another recent survey conducted by AC Nielson reveals that top brands in India are estimated to lose up to 30 percent of their business to fake products. Besides the loss of revenue, the leading companies also face the loss in the damage to brand image and brand loyalty of consumers.

 

[ansh.sehgal.109]

thnkssssssssssssssssssssss for the linksssss

 

[shaikh_boy]

tooo goood,its very useful
keep it up the good work

 

[prasadrao]

thnks alot for this data its worth it to be shared and worked upon further...

 

[divyanshu_nift]

Thanksss.....the project report is of great help....

 

[Abhijit.debnath]

Thanks for the project...great stuff!!!!!!!!!!!