Revising E-Marketing Efforts By Marketers
E-marketing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, E-books, database, and mobile phone. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives
E-marketing can also be defined as “Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools"
E-marketing is the act of using the Internet as a marketing communications channel for your individual or small business
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range
One of the benefits of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering who your customers really are age, gender, income and special interests, for example can help you target your products and services to their needs
E-marketing can be in various forms (e.g. eCards, eNewsletters and ePresentations) and can be integrated into your website, incorporated into a web mailing list and delivered through an email based Newsletter, or distributed directly to a target audience
The benefits of eMarketing include all aspects of business. Namely, electronic marketing
Allows you to reach a targeted, international audience instantly
Is much more cost effective as it removes the need for any printing and postage
Can be instantly updated at any time and become immediately accessible to all users
Is efficient to manage, making for effective time management within your organisation
Is a point of difference to your competitors as it is currently seen as a 'large company' practice
Can incorporate hyperlinks to increase traffic to your website
Has instant economical benefits through increased market exposure and increased prospective sales
Some key features of "E Marketing":[/b][/b]
1· Depth level control
2· Collect email that are related to your activities
3· Send multiple emails at once
4· If you want we can personalize E-Marketing to add feature you need!
5· Precise & Fast E-mail collecting from field of your interest
6· Simple to learn and to work with
7· automatically removes duplicate URL addresses to avoid redundant searches
8· automatically removes duplicate E-mails
9· Connects to a search engine using key words you provide to develop a list of URLs
10· Extracts email from pages with tables & frames, CGI, PHP, ASP pages and other dynamic pages
11· Can follow external URLs, with optionally "Unlimited" mode
12· Specifies the maximum extraction depth level relative to starting URL
13· Saves emails in an output html file which can be easily exported to many formats
14· Easier to learn and use than any other email collecting program
Emarketing is a great way to market products and services but is seeing a major drawback in the form of e mail spam. Most of the bulk emarketing campaigns are being compared to spamming and there have been many laws devised by different countries to effectively deal with the situation
E-marketing Tips[/b][/b]
E-marketing is decreasing in usefulness due to spam, fear of viruses and sheer volume. However, your efforts can be more effective by using these tips:
1. The best application for e-mail marketing is to communicate with existing customers/prospects rather than troll for new prospects. Spamming is a no-no
2. Understand how to use search engines effectively, but do not pay for preferred position
3. Never use rich media (audio and/or video) within the e-mail, link to a rich media web page
4. Keep the e-mail short, no more than one screen and never include an attachment. Link to pages on your web site to give them more information
5. Don't look like a spammer .keep your tone friendly and informative. Avoid overblown (hyped) language
Advantages of e-Marketing[/b][/b]
Following are some of the advantages of e-Marketing:
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalization
Increased interactivity
Disadvantages of e-Marketing[/b][/b]
Following are some disadvantages of e-Marketing:
Lack of personal approach
Dependability on technology
Security, privacy issues
Maintenance costs due to a constantly evolving environment
Higher transparency of pricing and increased price competition
Worldwide competition through globalisation
E-marketing is a type of marketing that can be defined as achieving objectives through the use of electronic communications technology such as Internet, e-mail, E-books, database, and mobile phone. It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives
E-marketing can also be defined as “Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet. It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital tools"
E-marketing is the act of using the Internet as a marketing communications channel for your individual or small business
E-mail marketing is one of the most effective ways to keep in touch with customers. It is generally cost-effective, and if done properly, can help build brand awareness and loyalty. At a typical cost of only a few cents per message, it's a bargain compared to traditional direct mail at $1 or more per piece. In addition, response rates on e-mail marketing are strong, ranging from five to 35% depending on the industry and format. Response rates for traditional mail averages in the 1-3% range
One of the benefits of email marketing is the demographic information that customers provide when signing up for your email newsletter. Discovering who your customers really are age, gender, income and special interests, for example can help you target your products and services to their needs
E-marketing can be in various forms (e.g. eCards, eNewsletters and ePresentations) and can be integrated into your website, incorporated into a web mailing list and delivered through an email based Newsletter, or distributed directly to a target audience
The benefits of eMarketing include all aspects of business. Namely, electronic marketing
Allows you to reach a targeted, international audience instantly
Is much more cost effective as it removes the need for any printing and postage
Can be instantly updated at any time and become immediately accessible to all users
Is efficient to manage, making for effective time management within your organisation
Is a point of difference to your competitors as it is currently seen as a 'large company' practice
Can incorporate hyperlinks to increase traffic to your website
Has instant economical benefits through increased market exposure and increased prospective sales
Some key features of "E Marketing":[/b][/b]
1· Depth level control
2· Collect email that are related to your activities
3· Send multiple emails at once
4· If you want we can personalize E-Marketing to add feature you need!
5· Precise & Fast E-mail collecting from field of your interest
6· Simple to learn and to work with
7· automatically removes duplicate URL addresses to avoid redundant searches
8· automatically removes duplicate E-mails
9· Connects to a search engine using key words you provide to develop a list of URLs
10· Extracts email from pages with tables & frames, CGI, PHP, ASP pages and other dynamic pages
11· Can follow external URLs, with optionally "Unlimited" mode
12· Specifies the maximum extraction depth level relative to starting URL
13· Saves emails in an output html file which can be easily exported to many formats
14· Easier to learn and use than any other email collecting program
Emarketing is a great way to market products and services but is seeing a major drawback in the form of e mail spam. Most of the bulk emarketing campaigns are being compared to spamming and there have been many laws devised by different countries to effectively deal with the situation
E-marketing Tips[/b][/b]
E-marketing is decreasing in usefulness due to spam, fear of viruses and sheer volume. However, your efforts can be more effective by using these tips:
1. The best application for e-mail marketing is to communicate with existing customers/prospects rather than troll for new prospects. Spamming is a no-no
2. Understand how to use search engines effectively, but do not pay for preferred position
3. Never use rich media (audio and/or video) within the e-mail, link to a rich media web page
4. Keep the e-mail short, no more than one screen and never include an attachment. Link to pages on your web site to give them more information
5. Don't look like a spammer .keep your tone friendly and informative. Avoid overblown (hyped) language
Advantages of e-Marketing[/b][/b]
Following are some of the advantages of e-Marketing:
Reduction in costs through automation and use of electronic media
Faster response to both marketers and the end user
Increased ability to measure and collect data
Opens the possibility to a market of one through personalization
Increased interactivity
Disadvantages of e-Marketing[/b][/b]
Following are some disadvantages of e-Marketing:
Lack of personal approach
Dependability on technology
Security, privacy issues
Maintenance costs due to a constantly evolving environment
Higher transparency of pricing and increased price competition
Worldwide competition through globalisation