The Indian consumers surely are a pampered lot! Hifi gadgets, designer apparel, delectable dishes and ritzy lifestyle accessories sit patiently, waiting to be adored and finally bought, as swanky stores try and beckon them to their posh air conditioned environs. The chic malls that house these shops accessorize themselves with all the facilities possible that could make the consumer's shopping experience a true out of the world experience.
As one watches malls springing up by the dozen in Delhi NCR (National Capital Region), India's stupendous growth in the retail sector literally hits one in the face. Lifestyle brands such as Marks & Spencer and international chains like Debenhams have never had it so good as these malls provide a perfect environment for their wares to be showcased to their target audience.
There was a time, some five to six years ago, when Ansal Plaza was the only mall that capitals' proud shopa-holics could boast of. Today, however, the scenario couldn't have been more different as major retail expansion is happening in Noida and Gurgaon. A rapidly growing economy, de-aging population, younger workforce, greater affluence, growth in double income families and rapid urbanization are making these regions the cynosure of global investors .