dattatreya
New member
hi dude....i am dattatreya.i need a retail management project.its matter of my career.please help me..........
dattatreya
New member
please give me the link of downloading the project file
yogin
MP Guru
http://www.managementparadise.com/f...ment-project.html?highlight=retail+management
can refer this link, any further help keep posting..................tc
:SugarwareZ-098:hellohello
New member
nice project greattttttttttttttttttttttttttttttttttttttttt
chrispy_chap
New member
nice work mann..keep it up..was really helpful
cheers!!!!!!
cheers!!!!!!
Retail Notes
These are not designed to be a complete set of notes, but rather an overview to compare with your notes while studying
The 7 “Rights” of Retailing
• The Right Product
o Location
o Price
o Target Market
• The Right Price
o Life Cycle
o Fads/Trends
o Quality
o Cost of Goods
The 7 “Rights” of Retailing
• The Right Appeal
o Message
o Market/Audience
o Media
Habits of Market
Appropriateness of media
• The Right Place
o Location
o External
o Internal
The 7 “Rights” of Retailing
• The Right Service
o Essential
o Expected
o Optional (Augmented)
Forms of Retail Ownership
• Sole Proprietorship
o Sole Owner
o Simple (ease of formation)
o Control (my own boss)
o Profits are yours
o Taxed Once
o Fun
• Disadvantage
o Unlimited Liability
o Lack certain skills necessary to business
o Long Hours
o Access to Capital
Forms of Retail Ownership
• Partnership
o Shared Liability: Unlimited
o Or LLC (Limited Liability)
o Lessens Weaknesses
o Articles of Partnership
• Disadvantages
o Personality Conflicts
o Responsibility Conflicts
Forms of Retail Ownership
• Corporation
o Unlimited Life
o Different Types “C” and “S” have different taxation: “C” taxed profits and dividends
o “S” Taxed once/small number of stockholders
• “C” can be open or closed (closely held)
• Most large retailers are corporations.
• Raise Money
• Hiring advantages for company
• Some work disadvantages for worker in Corporate setting
Forms of Retail Ownership
• Franchising
o fees
o initial
o sales of products
o royalty
o rental or lease
o advertising
o management
• Ease of Ownership
• Structure in Place
• Easier to get funding
• Higher success rate
• Structure is confining
• No Flexibility
• Locked into a long contract
• High Fees
Chain Operation
• Sole Owner/Multiple Operations
• Primarily Corporate Structure
• 11 or more Stores
• Diversification
• Product Mobility
• Buy in Bulk
• Planogram/Test Concepts and adapt stores quickly
• Consumer has predictable comfortable shopping experience
• More expensive for prime mall space
• Individual locations have little independence in any of the mix elements
• “One size fits all?”
Leased Departments
• Retail operations within a store leased by another business
• Multiple appeals to customer
• More effective space utilization
• Win-Win-Win
• “Fit” with current operations-Reputation
• Need business with proven track record
• Complimentary not Competitive
Traditional Retailers
• Brick and Mortar (Physical Location)
• Customer comes to retail location
• Full Line Department Stores
• Over100 years: Nordstroms, Macy
• General Merchandise Dept Stores: Kohls, JC Penny
• Full Line has higher quality, price points, specialty products
Department Stores Cont.
• Three product categories to be a Department Store
o Home Furnishings
o Apparel and Accessories
o Domestics
• Full Line targets upscale
• Merchandise targets middle America
These are not designed to be a complete set of notes, but rather an overview to compare with your notes while studying
The 7 “Rights” of Retailing
• The Right Product
o Location
o Price
o Target Market
• The Right Price
o Life Cycle
o Fads/Trends
o Quality
o Cost of Goods
The 7 “Rights” of Retailing
• The Right Appeal
o Message
o Market/Audience
o Media
Habits of Market
Appropriateness of media
• The Right Place
o Location
o External
o Internal
The 7 “Rights” of Retailing
• The Right Service
o Essential
o Expected
o Optional (Augmented)
Forms of Retail Ownership
• Sole Proprietorship
o Sole Owner
o Simple (ease of formation)
o Control (my own boss)
o Profits are yours
o Taxed Once
o Fun
• Disadvantage
o Unlimited Liability
o Lack certain skills necessary to business
o Long Hours
o Access to Capital
Forms of Retail Ownership
• Partnership
o Shared Liability: Unlimited
o Or LLC (Limited Liability)
o Lessens Weaknesses
o Articles of Partnership
• Disadvantages
o Personality Conflicts
o Responsibility Conflicts
Forms of Retail Ownership
• Corporation
o Unlimited Life
o Different Types “C” and “S” have different taxation: “C” taxed profits and dividends
o “S” Taxed once/small number of stockholders
• “C” can be open or closed (closely held)
• Most large retailers are corporations.
• Raise Money
• Hiring advantages for company
• Some work disadvantages for worker in Corporate setting
Forms of Retail Ownership
• Franchising
o fees
o initial
o sales of products
o royalty
o rental or lease
o advertising
o management
• Ease of Ownership
• Structure in Place
• Easier to get funding
• Higher success rate
• Structure is confining
• No Flexibility
• Locked into a long contract
• High Fees
Chain Operation
• Sole Owner/Multiple Operations
• Primarily Corporate Structure
• 11 or more Stores
• Diversification
• Product Mobility
• Buy in Bulk
• Planogram/Test Concepts and adapt stores quickly
• Consumer has predictable comfortable shopping experience
• More expensive for prime mall space
• Individual locations have little independence in any of the mix elements
• “One size fits all?”
Leased Departments
• Retail operations within a store leased by another business
• Multiple appeals to customer
• More effective space utilization
• Win-Win-Win
• “Fit” with current operations-Reputation
• Need business with proven track record
• Complimentary not Competitive
Traditional Retailers
• Brick and Mortar (Physical Location)
• Customer comes to retail location
• Full Line Department Stores
• Over100 years: Nordstroms, Macy
• General Merchandise Dept Stores: Kohls, JC Penny
• Full Line has higher quality, price points, specialty products
Department Stores Cont.
• Three product categories to be a Department Store
o Home Furnishings
o Apparel and Accessories
o Domestics
• Full Line targets upscale
• Merchandise targets middle America
Dhaval Parekh
New member
hey its reallu nice project and also helpful to me
neha archana
New member
Re: RETAIL MANGEMENT PROJECT (THEORIES)
HI EVERYBODY I AM AGIN POSTING, I HOPE IT WILL BE HELPFULL FOR YOU
ALL THE BEST
THEORIES OF RETAIL
HI EVERYBODY I AM AGIN POSTING, I HOPE IT WILL BE HELPFULL FOR YOU
ALL THE BEST
THEORIES OF RETAIL
rahul786iips
New member
thnx dude for a nice project u have ease ma work upto 90%........................................
adii4uonly
New member
nice wrkkeep it up bro ..... ...............................
grand_burlat
New member
Very well done........gives a lot of help!
bactria007
New member
RETAIL PROJECT(More-aditya biral group)
m attaching here the full project on MORE retail store made by me for pune university...this is 50 marks project,,but u can use it as 100 marks proj...
m attaching here the full project on MORE retail store made by me for pune university...this is 50 marks project,,but u can use it as 100 marks proj...
reshmi101986
New member
hey thanks for the ppt.........................................................................................................