Reliance Retail launches Reliance Fresh stores

Reliance Retail launches Reliance Fresh stores


Reliance Retail Ltd today unveiled its first set of pilot stores in the Pink City - Jaipur. Reliance Fresh, the first of the formats from Reliance Retail will be opened up for consumers from the morning of 15th of December.

The five pilot Reliance Fresh stores will be rolled out at Khatipura, Vijaypath -- Mansarover, Shastri Nagar, Ram Gunj Chopar and Jawahar Nagar and have an area of about 2000 to 3500 sq. ft. The stores will have an average of about 20 trained sales associates attending to the customers in each store.

The Reliance Fresh stores will carry fresh fruits and vegetables, staples, top-up grocery and dairy products. The stores will remain open from 8:00 a.m to 9:00 p.m seven days a week.

Within six weeks of launching the first set of Reliance Fresh stores in Hyderabad, the launch in Rajasthan is the first launch in North India.

With this launch, Reliance Retail has 22 stores in Hyderabad and Jaipur.





Sourced From: Reliance Industries Limited:tea:
 
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Reliance Fresh all set to open fives stores in Jaipur

Reliance Fresh all set to open fives stores in Jaipur



Jaipur, Dec 15: Reliance is all set to formally open its Reliance Fresh retail store here from today, making the experience of buying vegetables, fresh fruits and groceries a lifestyle statement.

Rajasthan's state capital has been chosen as the next destination for opening of these 'farm fresh stores' after its first launch in Hyderabad in November this year, ''mainly because the infrastructure required to start the stores have been put in place quickly and efficiently in Rajasthan,'' said a company official here today.

Reliance will open five stores in Jaipur this week, which will stock 125 varieties of fruits and vegetables at a time. All seasonal fruits and vegetables will be available including fresh puja flowers.

Thirty per cent of fruits and vegetables for the stores in Rajasthan will be sourced from within the state, especially Alwar while the rest would be obtained from all over the country.

RIL President and Chief Executive (Food Business) Gunendar Kapur said the retail scene in India is totally fragmented and the Reliance Retail initiative is to be the most organised and admired retail company in India.

The complete farm-to-fork project cycle initiated by the RIL is part of its agricultural initiative and is unlikely to harm the small-time vegetable vendor, Kapur added.

Kapur said the whole project is meant to be a 'partnering initiative' which should not hurt any constituent in the line. The partnering initiative would also benefit the vendors. ''It is a win-win situation for both.''

Reliance officials said India's retail growth is worth 300 billion dollars and could grow up to 427 billion dollars in the next four years.

source: zeenews
:SugarwareZ-064:
 
Reliance Retail presses fast forward

Reliance Retail presses fast forward


This could well be the Wal-Mart effect. Reliance Industries Ltd (RIL) appears to be ready for the next stage in its fledgling retail business sooner than planned. So, after the neighbourhood convenience stores called Reliance Fresh across Hyderabad, RIL has also begun the cash & carry format through ‘Ranger Farm’ outlets in this city.

It’s now gearing up for the launch of Speciality Stores and Hypermarkets over the next two months.

In fact, the new retail blueprint involves Reliance pulling up retail shutters across several cities in the next few days — Jaipur, Delhi and NCR, Kochi, Bangalore and Chennai.

The first Ranger Farm outlet, which acts as a wholesale supplier of fresh fruits and vegetables to push-cart vendors and others, has made its debut in Hyderabad recently and another one is coming up in Jaipur next week.

So, while on the one hand, the Fresh stores service individual customers and households, the Farm (which will have dedicated outlets functioning between 2 am and 9 am every morning) supplies the same produce and groceries to wholesale customers such as vegetable vendors and others.

Then, the first Hypermarket is expected to come up in the National Capital Region (NCR) and Ahmedabad by the end of February next year. Does the arrival of Wal-Mart on the Indian retail scene have anything to do with RIL fast forwarding its roll-out?

Industry experts agree, pointing out that the company’s foray into the cash & carry wholesale trade could provide tough competition to the Bharti, Wal-Mart joint venture.

The RIL hypermarkets would be spread over 50,000 sq ft and would stock consumer electronics, apparel and home furnishings, besides fresh fruits and vegetables. The Speciality Store format is expected to launch with high-end apparel initially.

RIL chairman Mukesh Ambani has declared an investment of about Rs 25,000 crore in the first phase of retail expansion. Of this earmarked investment, Rs 10,000 crore has already been approved as equity.

The retail blueprint will see RIL reaching 784 towns, 6,000 rural mandis and 70 of the country’s top cities over the next 18-24 months. The company is eyeing retail space of 100 million sq ft under its belt by the turn of the decade, a turnover of Rs 1,00,000 crore and breakeven within the first year of operations.
:SugarwareZ-064:
source: DNA Money
 
Metro, Reliance Retail tie-up with ICICI Bank

Metro, Reliance Retail tie-up with ICICI Bank


German retail giant Metro Cash & Carry and Mukesh Ambani`s Reliance Retail have roped in the property services group of ICICI Bank for identifying retail properties for the former\'s expansion, reports Business Standard.

The two companies will use the expertise of the ICICI`s recently launched property services group to identify and acquire properties like malls and other retail spaces across the country.

While Metro Cash & Carry has studied the options of expanding into Tamil Nadu, Andhra Pradesh, West Bengal, Delhi and Mumbai next year, Reliance Retail plans to open over 10-11 stores in all big cities in the country.

Metro Cash & Carry is believed to have already finalised a property at Bhandup in Mumbai through ICICI Bank to enter Maharashtra state and is scouting for more locations other cities.

ICICI Bank had ventured into this specialised services for the booming retail sector about an year ago. Therefore, it provides services such as property tracking, identification, due diligence and negotiation with property owners among others.

Metro Cash & Carry India, which set up its first distribution centre in Bangalore, is likely to have 5-6 distribution centres in Tamil Nadu with a minimum requirement of about seven acres each covering 125,00 sq ft.

However, it is not yet clear whether it will get into consumer retail with local partners in the country, since the current law does not allow FDIs in front- end retail in India, it is present only in the cash and carry (wholesale) format currently.

Reliance Retail, which last month opened its first 11 stores in Hyderabad, plans to open stores in another 783 cities and towns and 6,000 smaller towns by 2011.

Source: myiris.com
 
nice piece of informatin! any one know about the plans of Reliance in Kerala State? i heard a rumour that Reliance has bougt VARKEY's group of retail chain!! any truth in that?
 
nice piece of informatin! any one know about the plans of Reliance in Kerala State? i heard a rumour that Reliance has bougt VARKEY's group of retail chain!!
Click to expand...

Havent heard anything on it yet. Maybe just rumours. !?
 
I hate this big Players entering Into such business
My family owns General Stores in Goreagaon.
due such Big malls our business has gown down by 35 %
THIS IS JUST 1 CASE THINK OF OTHERS
 
I would like to point grudge of the local vendors and competitors agains reliance fresh. The vegetables and fruits that are not be sold had to be scrapped out because only "fresh " items are to be kept for sale. The scrapped veggies and fruits are not been bought by the vendors once they know its of reliance.

Tough time for reliance.....
 
hi friends i am doing a case study on reliance fresh ...can u plz help me by sending any case or data on rel fresh
 
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