abhishreshthaa
Abhijeet S
Reasons or change in corporate identity:
• A new company is founded
• Moving of the company headquarters to another location
• Anniversary of the company’s founder
• Problems generated by the company’s logo, name or symbol because of negative connotations derived from the logo, name or symbol itself
• Competitor designs a similar logo, name or symbol
• A company’s brands are well known and established in the market but the company behind them is not
• Represent and project a new company represent a shift in company function
• Rationalization of corporate images
Second, logos must remind consumers of the brand and the company name. Positive affective reactions are critical to the logos success because affect can transfer from the logos to the product or company.
• A new company is founded
• Moving of the company headquarters to another location
• Anniversary of the company’s founder
• Problems generated by the company’s logo, name or symbol because of negative connotations derived from the logo, name or symbol itself
• Competitor designs a similar logo, name or symbol
• A company’s brands are well known and established in the market but the company behind them is not
• Represent and project a new company represent a shift in company function
• Rationalization of corporate images
Second, logos must remind consumers of the brand and the company name. Positive affective reactions are critical to the logos success because affect can transfer from the logos to the product or company.