chhaya sharma
New member
Hello everyone 
I am Chhaya Sharma currntly working on a project that aims to study the effect of celebrtiy endorsements on the consumers' brand choices.
And i wud like to request whoever reads this post to pls fill it up for my project.
thank u in advance
Questionnaire
Objective: To study the role of celebrities in consumers’ brand selection
Name:________________________________Age:______________
Occupation:________________________Average salary p.a.:_____________
Q.1. Do you follow the BRAND or the CELEBRITY in your purchasing decision?
_________________________________________________________________
Q.2 What comes to your mind first when you go to buy a product? Mark your choice with a YES.
Product quality_____________________ Productdesign_____________________________
Product Advertisement______________
Product celebrity endorser__________________
Q.3 “I go only for those products which are endorsed by famous people. They are quality products without any doubt”. Mark any One.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree______________
Strongly Disagree__________________
Q.4 “When I see my favorite actor endorsing a product, I tend to compare it with my current product”.mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.5. Do you associate the celebrity directly with the quality and the performance of the product? Mark One.
Yes, everytime_____________
Not realy_______________
No, Never__________________
Q.6 Do you switch to another product if u see your favorite actor endorsing that product?mark One
Yes, everytime_____________
Not realy_______________
Not at all__________________
Q. 7 “I do not buy some products just because they are endorsed by people whom I don’t like”. Mark one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.8. “the price of the product does not matter to me if its endorsed by someone whom I like”. Mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.9. “Bigger the celebrity endorser, better is the product quality”.Mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.10. “If a big celebrity is endorsing a product, I can have trust on the product without looking for further information about it”.Mark any one
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
THANK YOU FOR YOUR VALUABLE TIME
I am Chhaya Sharma currntly working on a project that aims to study the effect of celebrtiy endorsements on the consumers' brand choices.
And i wud like to request whoever reads this post to pls fill it up for my project.
thank u in advance
Questionnaire
Objective: To study the role of celebrities in consumers’ brand selection
Name:________________________________Age:______________
Occupation:________________________Average salary p.a.:_____________
Q.1. Do you follow the BRAND or the CELEBRITY in your purchasing decision?
_________________________________________________________________
Q.2 What comes to your mind first when you go to buy a product? Mark your choice with a YES.
Product quality_____________________ Productdesign_____________________________
Product Advertisement______________
Product celebrity endorser__________________
Q.3 “I go only for those products which are endorsed by famous people. They are quality products without any doubt”. Mark any One.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree______________
Strongly Disagree__________________
Q.4 “When I see my favorite actor endorsing a product, I tend to compare it with my current product”.mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.5. Do you associate the celebrity directly with the quality and the performance of the product? Mark One.
Yes, everytime_____________
Not realy_______________
No, Never__________________
Q.6 Do you switch to another product if u see your favorite actor endorsing that product?mark One
Yes, everytime_____________
Not realy_______________
Not at all__________________
Q. 7 “I do not buy some products just because they are endorsed by people whom I don’t like”. Mark one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.8. “the price of the product does not matter to me if its endorsed by someone whom I like”. Mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.9. “Bigger the celebrity endorser, better is the product quality”.Mark any one.
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
Q.10. “If a big celebrity is endorsing a product, I can have trust on the product without looking for further information about it”.Mark any one
Strongly agree_____________________
Somewhat agree_____________________________
Somewhat disagree________________
Strongly Disagree___________________________
THANK YOU FOR YOUR VALUABLE TIME
