Quality In Rural Marketing

abhishreshthaa

Abhijeet S
Success in the market depends on offering products to the market segments that will be profitable. Quality signifies the ability of the product to meet the following expectations-



 Reliability,

 Economy,

 Durability,

 Capability,

 Efficiency


The product designers should interact with the marketers to know how the consumers evaluate the quality of products, since consumers develop their own norms, beliefs & notions about the quality of products.
 
Success in the market depends on offering products to the market segments that will be profitable. Quality signifies the ability of the product to meet the following expectations-



 Reliability,

 Economy,

 Durability,

 Capability,

 Efficiency


The product designers should interact with the marketers to know how the consumers evaluate the quality of products, since consumers develop their own norms, beliefs & notions about the quality of products.

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