Publicity of Leisure Marketing
We find publicity the most effective component of promotion since the entertainment organisations find it convenient to develop rapport with the media people. If they succeed in developing rapport and the media people are found influenced with the quality of entertainment programmes, an eye-catching coverage as a news item would promote their business even without making a substantial investment.
The marketing professionals need to organise lunch, dinner parties or get-together functions in which the media people, opinion leaders and the popular artists are to be invited. If they succeed in impressing upon the media, the publicity would be possible which would help the entertainment organisations considerably in promoting the business.
We find publicity the most effective component of promotion since the entertainment organisations find it convenient to develop rapport with the media people. If they succeed in developing rapport and the media people are found influenced with the quality of entertainment programmes, an eye-catching coverage as a news item would promote their business even without making a substantial investment.
The marketing professionals need to organise lunch, dinner parties or get-together functions in which the media people, opinion leaders and the popular artists are to be invited. If they succeed in impressing upon the media, the publicity would be possible which would help the entertainment organisations considerably in promoting the business.