Edifice rapport with customers means directly meeting the client. Advertising builds word-of-mouth brand recognition & identity and can be considered the driving force behind sales but rapport means building a relationship.
To direct the conversation your way takes respect, humor, knowledge and charisma. One of the classic works of building customer rapport is How to Win Friends and Influence People
This text offers a concise definition and a few key elements of building rapport with customers. It highlights the distinction between advertising and rapport, and touches on essential qualities for effective customer interaction.
Here's a review:
Review of "Edifice Rapport with Customers" Text
The provided text succinctly defines customer rapport and outlines some fundamental attributes necessary for its development. It emphasizes relationship-building over mere transactional interactions, offering a clear, albeit brief, perspective on customer engagement.
Strengths:
Clear Definition of Rapport: The opening sentence, "Edifice rapport with customers means directly meeting the client... rapport means building a relationship," immediately establishes the core concept. It correctly distinguishes rapport from advertising, which focuses on brand recognition and sales, by highlighting the relational aspect.
Identification of Key Qualities: The text pinpoints critical personal attributes for effective rapport-building: "respect, humor, knowledge and charisma." These are indeed vital for directing conversations and fostering positive client interactions.
Classic Reference: Citing Dale Carnegie's "How to Win Friends and Influence People" effectively reinforces the concept and points readers towards a widely recognized foundational text on the subject, adding a layer of credibility and depth.
Areas for Improvement:
Conciseness and Expansion: While concise, the text is very brief. It could benefit from a bit more elaboration on how to develop these qualities (respect, humor, knowledge, charisma) in a customer interaction context. For example, what does "respect" look like in action during a client meeting?
Phrasing/Word Choice:
"Edifice rapport" is an unusual phrasing. "Edifice" typically refers to a large, imposing building. While it implies building something substantial, it might not be the most intuitive or common term in this context. "Building rapport" or "Establishing rapport" would be more conventional and clear.
"To direct the conversation your way takes respect..." could be slightly rephrased for better flow, perhaps "Directing the conversation effectively requires respect..."
Practical Examples: Beyond just listing qualities, providing a very brief example of how humor or knowledge might be applied in a customer scenario could make the advice more concrete and actionable.
Overall:
This is a short but effective introductory statement on customer rapport. It correctly identifies the essence of building relationships with clients and highlights key personal attributes. While its brevity limits the depth of advice, it serves as a good foundational thought, particularly for those new to the concept, and wisely directs them to a seminal work on the topic.
