Promotion Strategy

[abhishreshthaa]

The rural market has a huge buying potential due to the increase in the income and higher prices of the agricultural products. It was neglected or ignored by the marketers due to varied reasons but with the growing awareness in the Information technology has reduced the urban rural divide and now the consumers in the rural areas are aware of the world class products.

The increase in the network of roads, the literacy drive and many other things has brought about a change in the economy of the country. Rural India is now bound with opportunities waiting to be exploited by the potential marketers.


Rural marketers should place greater emphasis on developing sales forces to exploit the rural market.


Various novel ideas of sales promotions have been tried out during the harvest time since that is the time when the rural household becomes cash rich.

 

[jitendra05]

The rural market has a huge buying potential due to the increase in the income and higher prices of the agricultural products. It was neglected or ignored by the marketers due to varied reasons but with the growing awareness in the Information technology has reduced the urban rural divide and now the consumers in the rural areas are aware of the world class products.

The increase in the network of roads, the literacy drive and many other things has brought about a change in the economy of the country. Rural India is now bound with opportunities waiting to be exploited by the potential marketers.


Rural marketers should place greater emphasis on developing sales forces to exploit the rural market.


Various novel ideas of sales promotions have been tried out during the harvest time since that is the time when the rural household becomes cash rich.

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