promotion - direct marketing

yeah, this is one way to do advertising, but it implies mainly to small to medium enterprises..Actually, direct marketing is the perfect way to get a direct contact to the consumer, as well as it is quick and easy way to reach the potential consumers. For this marketing, skill such as inter-personal attitudes, ability to understand the consumers'requirements and wants are of extreme importance. However, one shortcoming could be that direct marketing can have a limited reach of audience...
 
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