Project on workings of the advertising agency

ViJiT

ViJiT

Vijith Pujari
Executive Summary

This project is dedicated towards the understanding of the workings of the advertising agency and the level of impact of the advertisements on the targeted audiences.

The advertising agency Media&TA’s client, D.S. Kulkarni Developers are the scope of this project. The impact of DSK ads in the minds of the audiences is studied here.

Following are the results:

58% of the people recall DSK advertisement.
98% of the people are familiar with the slogan of the advertisement and the company.
84% of the people like the DSK advertisement.
58% of the people have seen the Television advertisement of the DSK group.
32% of the people know the DSK group through the radio advertisements, making it the most popular and successful media.
74% people like the DSK group advertisements run on the radio and Television.
 
boss.... i m currently doing a project on the working of an advertising agency.... iit would be of gr8 help if u could help me.... thanx a lot
 
hello sir, i am komal, i am doing project on marketing in advertisement company please help me, you have any project(in wordfile) and project titles please send me.
thankyou sir,
 
hello friend, i am komal, i am doing project on marketing in advertisement company please help me, you have any project(in wordfile) and project titles please send me.
 
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