Description
PROJECT ON SERVICE ANALYSIS OF YES BANK
SERVICE
PRODUCTS
Technology Innovations for Business Growth
By Ashutosh Athavale Shashank Udupa Parita Thakkar
A presentation by SIES
YES Bank
Fourth largest private sector Bank..
A presentation by SIES
The Bank
VISION: Building the Best Quality Bank of the World in India by 2015.
? New Generation Private Sector Bank ? Founded by Mr. Rana Kapoor in 2004 ? Fourth largest private sector Bank ? Over 430 branches across 275 cities, with
1000+ ATMs
? Recognized amongst the Top and Fastest Growing Banks
Rana Kapoor (CEO): “The reason behind naming the Bank „YES BANK? was my firm belief that
our Bank's differentiation begins with its service and trust mark 'YES'. 'YES' represents our true spirit of becoming a high quality, customer centric, service driven, Indian Bank.”
A presentation by SIES
The Fundamentals
• Headquarters Mumbai, India
• Net income
• Total assets • Employees • PAT • EPS
2472.8 Cr. (2011-12)
73,662.1 Cr. on FY 12 5,642 1658.39 Cr. 36.53 Cr.
A presentation by SIES
The Philosophy
? Use advanced technology to ensure
customer satisfaction and thereby
promoting growth. ? Established as a technology savvy Bank.
? Look and Feel like a European Bank.
? Exclusive and focused service. ? A Brand to be reckoned with.
Cyril Mahapatra (Sr. Vice President, YES Bank) : “We believe in a lot of personalization as far as our customers are concerned. We don’t make them feel that they are walking into a bank branch. I should be available for my customers, the customer should feel comfortable to come and talk to me”
A presentation by SIES
A presentation by SIES
Products
Innovative products offering competitive advantage
A presentation by SIES
YES Community
YES Bank & Customer get together.
? Monthly review.
? Inviting the newly joined executives.
? Celebrating Birthdays of Team Members.
YES Community develops strong customer relationship
A presentation by SIES
Mobile POS - mPOS
A unique mobility solution
? Opens up a new channel of service for the retailers ? Speed on-demand resulting in customer service ? Opens up a huge market for low end retailers like newspaper vendors Milk
vendors, exhibition vendors etc
mPOS gave YES Bank a huge competitive advantage
A presentation by SIES
Money Monitor
A one stop money tracking solution
? Aggregates all financial information and across multiple Banks . ? Consolidates all your financial accounts like multiple bank accounts, insurance policies,
credit cards, personal loans, mortgages,
Demat, brokerage and trading accounts, etc.
Money Monitor manages customers complete investment portfolio held across
multiple banks and other financial institutions.
A presentation by SIES
Car Loans
A Uniquely tailored, hassel-free Car Loan
? Funding available up to 90% on select
models
? Attractive interest rates ? Loans available from Rs. 1 Lakh to Rs.
5 Crore
? Loan Tenor from 1 to 5 years ? Multiple repayment options available
YES Bank Car Loan Caters to the young population of India
A presentation by SIES
Multi Currency Travel Card
Multiple Destinations. One Smart Travel Card
? Carry Multiple currencies in one card ? Available in 5 currencies- USD, EURO, GBP, SGD
and AUD
? Reload your card at all YES BANK Branches. ? The CHIP embedded card provides enhanced security.
? 24/7 customer service.
? Instant SMS alerts.
YES Bank Multi Currency Travel Card is a fully secure, convenient and hassel-free way to carry multiple currency in one card
A presentation by SIES
Savings Account
Highest interest rates in todays market
? 7% Interest Per Annum on Savings Account.
? Attractive interest rates for NRE/NRO
? Access your account anytime anywhere ? Portfolio Investment Services (PIS)
? Maintain combined balances across NRO
and NRE Savings account.
Most visible competitive offering
A presentation by SIES
Competitive Mapping
YES Bank shines against competition
A presentation by SIES
Competition Mapping
DETAILS YES BANK BANK A BANK B BANK C BANK D
Savings account interest rate
6%- Up to 1 lac 7%- Above 1 lac
4% Paid quarterly
4% (Paid Half Yearly)
4% (Paid Half Yearly)
5.5%-Up to 1L 6%- Up to 1L
Waiver Criteria (FD)
2,50,000
1,00,000
N.A.
1,25,000
N.A
RTGS
FREE
1L-2L: 25/txn 2L-5L: 25/txn Abv 5L: 50/txn Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn Net Secure Protection
Abv 2L-5L: 5/txn Abv 5L: 50/txn
Abv 2L-5L: 5/txn Abv 5L: 50/txn
Abv 2L-5L: 5/txn Abv 5L: 50/txn
NEFT
FREE
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn 50% Off on Locker rental
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn -
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn -
TOOLS
Money Monitor
A presentation by SIES
Competition benchmarking
Parameter
Transaction limits on ATM card
YES BANK
ATM & POS limits up to Rs. 2,00,000 per day, Silver25,000 per day Gold -75,000 per day 5 Lakhs For exclusive account Up to 2.5% Across all Petrol Pumps
Bank A
ATM Limit is Rs. 1 Lakh per & POS limits up to Rs. 2 Lakh per day
Bank B
ATM limit is Rs. 1 lakh and POS limit is Rs. 1.25 Lakh per day
Bank C
ATM up to Rs. 1,00,000 & POS up to 1,50,000 per day
Bank D
ATM & POS limits up to Rs. 1,75,000 per day
Personal Accidental death cover Petrol Surcharge waiver
5-15 Lakhs
5 Lakhs
5 Lakhs
Up to 2 Lakhs At Selected Petrol Pumps in India
At Selected Petrol Pumps in India
At Selected Petrol Pumps in India
NIL Fuel Surcharge
A presentation by SIES
Management Insights
Up Close and Personal With Mr. Aspy Engineer, President
A presentation by SIES
Q & A Session
? Banking License are going to be introduced again, how is this going to affect the working of your business?
? “New Banks Usually take 5-6 years to setup completely with a good customer base.. Besides, YES Bank has a lot of innovative products based on high technology and hence, we have nothing to worry about..” ? How Strict are the RBI guidelines for maintaining SLR & CRR? ? “ They enforce it strictly. We have to present our day to day records to the RBI, and if the ratios does not match we use money market instruments to maintain the ratios..” ? How has IT changed the working of your company? ? “To be successful, IT has to be used as a business enabler and a service delivery tool to create a competitive advantage. YES Bank has achieved all this with its State-OfArt technology and today YES Bank is known to be the most technology oriented bank of the Country..”
A presentation by SIES
Conclusion
A Bank to be reckoned with..
A presentation by SIES
Acknowledgements
Mr. Aspy Engineer President
Mr. Cyril Mahapatra Sr. Vice President
We thank Mr. Aspy Engineer and Mr. Cryil Mahapatra of YES Bank for giving us their valuable time and sharing their Insights into the
working of the bank that has helped our team to develop this
presentation. Through them, we have gained tremendous knowledge of technology and how it is used to create innovative and competitive products in the Banking Sector.
A presentation by SIES
doc_113269817.pptx
PROJECT ON SERVICE ANALYSIS OF YES BANK
SERVICE
PRODUCTS
Technology Innovations for Business Growth
By Ashutosh Athavale Shashank Udupa Parita Thakkar
A presentation by SIES
YES Bank
Fourth largest private sector Bank..
A presentation by SIES
The Bank
VISION: Building the Best Quality Bank of the World in India by 2015.
? New Generation Private Sector Bank ? Founded by Mr. Rana Kapoor in 2004 ? Fourth largest private sector Bank ? Over 430 branches across 275 cities, with
1000+ ATMs
? Recognized amongst the Top and Fastest Growing Banks
Rana Kapoor (CEO): “The reason behind naming the Bank „YES BANK? was my firm belief that
our Bank's differentiation begins with its service and trust mark 'YES'. 'YES' represents our true spirit of becoming a high quality, customer centric, service driven, Indian Bank.”
A presentation by SIES
The Fundamentals
• Headquarters Mumbai, India
• Net income
• Total assets • Employees • PAT • EPS
2472.8 Cr. (2011-12)
73,662.1 Cr. on FY 12 5,642 1658.39 Cr. 36.53 Cr.
A presentation by SIES
The Philosophy
? Use advanced technology to ensure
customer satisfaction and thereby
promoting growth. ? Established as a technology savvy Bank.
? Look and Feel like a European Bank.
? Exclusive and focused service. ? A Brand to be reckoned with.
Cyril Mahapatra (Sr. Vice President, YES Bank) : “We believe in a lot of personalization as far as our customers are concerned. We don’t make them feel that they are walking into a bank branch. I should be available for my customers, the customer should feel comfortable to come and talk to me”
A presentation by SIES
A presentation by SIES
Products
Innovative products offering competitive advantage
A presentation by SIES
YES Community
YES Bank & Customer get together.
? Monthly review.
? Inviting the newly joined executives.
? Celebrating Birthdays of Team Members.
YES Community develops strong customer relationship
A presentation by SIES
Mobile POS - mPOS
A unique mobility solution
? Opens up a new channel of service for the retailers ? Speed on-demand resulting in customer service ? Opens up a huge market for low end retailers like newspaper vendors Milk
vendors, exhibition vendors etc
mPOS gave YES Bank a huge competitive advantage
A presentation by SIES
Money Monitor
A one stop money tracking solution
? Aggregates all financial information and across multiple Banks . ? Consolidates all your financial accounts like multiple bank accounts, insurance policies,
credit cards, personal loans, mortgages,
Demat, brokerage and trading accounts, etc.
Money Monitor manages customers complete investment portfolio held across
multiple banks and other financial institutions.
A presentation by SIES
Car Loans
A Uniquely tailored, hassel-free Car Loan
? Funding available up to 90% on select
models
? Attractive interest rates ? Loans available from Rs. 1 Lakh to Rs.
5 Crore
? Loan Tenor from 1 to 5 years ? Multiple repayment options available
YES Bank Car Loan Caters to the young population of India
A presentation by SIES
Multi Currency Travel Card
Multiple Destinations. One Smart Travel Card
? Carry Multiple currencies in one card ? Available in 5 currencies- USD, EURO, GBP, SGD
and AUD
? Reload your card at all YES BANK Branches. ? The CHIP embedded card provides enhanced security.
? 24/7 customer service.
? Instant SMS alerts.
YES Bank Multi Currency Travel Card is a fully secure, convenient and hassel-free way to carry multiple currency in one card
A presentation by SIES
Savings Account
Highest interest rates in todays market
? 7% Interest Per Annum on Savings Account.
? Attractive interest rates for NRE/NRO
? Access your account anytime anywhere ? Portfolio Investment Services (PIS)
? Maintain combined balances across NRO
and NRE Savings account.
Most visible competitive offering
A presentation by SIES
Competitive Mapping
YES Bank shines against competition
A presentation by SIES
Competition Mapping
DETAILS YES BANK BANK A BANK B BANK C BANK D
Savings account interest rate
6%- Up to 1 lac 7%- Above 1 lac
4% Paid quarterly
4% (Paid Half Yearly)
4% (Paid Half Yearly)
5.5%-Up to 1L 6%- Up to 1L
Waiver Criteria (FD)
2,50,000
1,00,000
N.A.
1,25,000
N.A
RTGS
FREE
1L-2L: 25/txn 2L-5L: 25/txn Abv 5L: 50/txn Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn Net Secure Protection
Abv 2L-5L: 5/txn Abv 5L: 50/txn
Abv 2L-5L: 5/txn Abv 5L: 50/txn
Abv 2L-5L: 5/txn Abv 5L: 50/txn
NEFT
FREE
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn 50% Off on Locker rental
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn -
Upto 1L: 5/txn 1L-2L: 15/txn Abv 2L: 25/txn -
TOOLS
Money Monitor
A presentation by SIES
Competition benchmarking
Parameter
Transaction limits on ATM card
YES BANK
ATM & POS limits up to Rs. 2,00,000 per day, Silver25,000 per day Gold -75,000 per day 5 Lakhs For exclusive account Up to 2.5% Across all Petrol Pumps
Bank A
ATM Limit is Rs. 1 Lakh per & POS limits up to Rs. 2 Lakh per day
Bank B
ATM limit is Rs. 1 lakh and POS limit is Rs. 1.25 Lakh per day
Bank C
ATM up to Rs. 1,00,000 & POS up to 1,50,000 per day
Bank D
ATM & POS limits up to Rs. 1,75,000 per day
Personal Accidental death cover Petrol Surcharge waiver
5-15 Lakhs
5 Lakhs
5 Lakhs
Up to 2 Lakhs At Selected Petrol Pumps in India
At Selected Petrol Pumps in India
At Selected Petrol Pumps in India
NIL Fuel Surcharge
A presentation by SIES
Management Insights
Up Close and Personal With Mr. Aspy Engineer, President
A presentation by SIES
Q & A Session
? Banking License are going to be introduced again, how is this going to affect the working of your business?
? “New Banks Usually take 5-6 years to setup completely with a good customer base.. Besides, YES Bank has a lot of innovative products based on high technology and hence, we have nothing to worry about..” ? How Strict are the RBI guidelines for maintaining SLR & CRR? ? “ They enforce it strictly. We have to present our day to day records to the RBI, and if the ratios does not match we use money market instruments to maintain the ratios..” ? How has IT changed the working of your company? ? “To be successful, IT has to be used as a business enabler and a service delivery tool to create a competitive advantage. YES Bank has achieved all this with its State-OfArt technology and today YES Bank is known to be the most technology oriented bank of the Country..”
A presentation by SIES
Conclusion
A Bank to be reckoned with..
A presentation by SIES
Acknowledgements
Mr. Aspy Engineer President
Mr. Cyril Mahapatra Sr. Vice President
We thank Mr. Aspy Engineer and Mr. Cryil Mahapatra of YES Bank for giving us their valuable time and sharing their Insights into the
working of the bank that has helped our team to develop this
presentation. Through them, we have gained tremendous knowledge of technology and how it is used to create innovative and competitive products in the Banking Sector.
A presentation by SIES
doc_113269817.pptx