Project on Marketing for Kids

Gurpreet2375 said:
Hi i need a project on Marketing for Kids
Click to expand...
Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents' buying decisions and they're the adult consumers of the future.

Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.
Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income. As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.

for more info....follow this link...

http://www.managementparadise.com/forums/articles/10330-no-kidding-children-big-business-india.html
 
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