Description
Designing a car within a stipulated budget that would be safe and economic for the buyers
Car Design & Manufacture
- project management
Team members
Shahnama Rasul - Juhi Rani - Arkopaul Maiti - Partho Pratim -
Rajat Suvra Chatterjee - Avishek Bhattacharji
OBJECTIVE
Designing a car within a stipulated budget that would be safe and
economic for the buyers
Project Sponsor
Our Mother
Company
Senior Leadership
MD of the
Company
Designing Team 6 members
Customers Middle Class
ASSUMPTION & CONSTRAINTS
Safety
Mass
Motorization
Competitors
Used Car
Market
SCOPE MANAGEMENT
Included
800 cc engine + 2
cylinders
Front door rear
entry
Compact car
design
Excluded
Rear doors
One rear view
side mirror
Power Steering
WORK BREAKDOWN
Car
Engine
Cylinders
Cam-Shafts
Alternator
Piston
Controls
Accelerator
Brakes
Steering
Interior
Seats
Dash board
Exterior
Aluminum
body
WORK BREAKDOWN
Design
Elements
Graphic &
Color
Exterior Body
Trimming
Interior
Paint, Plastic,
Fabric, Leather,
Grains, Carpet,
etc.
Proportion, Shape,
Surface –
plasticine models
Panels, Boards,
Seats, Space,
Comfort &
safety.
SPECIFICATIONS
P
R
O
D
U
C
T
I
O
N
Starts
from mid-
2013
A
S
S
E
M
B
L
Y
At Amtala
Plant,
South 24
Paraganas
S
E
G
M
E
N
T
Hatch
back city
economy
car
E
N
G
I
N
E
2 cylinder
624cc
SOHC
petrol
Bosch
S
T
Y
L
E
RR Layout
& one box
2 doors for
4 seater
T
R
A
N
S
M
I
S
S
I
O
N
4 speed
manual,
synchro-
mesh
overdrive
at 4
th
gear
S
I
Z
E
Length
3099mm.
Width
1499mm.
Height
1652mm.
W
H
E
E
L
B
A
S
E
2230mm.
K
E
R
B
W
T
.
600kgs. –
640 kgs.
D
e
s
i
g
n
e
r
s
Avishek,
Arko,
Partho,
Shahnama,
Rajat, Juhi
PROJECT PLANNING
PROJECT INTIATION
•Client identifies needs or goals
•Client develops prelim budget
•Client & Designer meet
•Designer requisitions & Client negotiations
ORIENTATION RESEARCH
•Relevant info from client
•Creative briefing to client
•Designer commence research – Competitive, market &
design
•Media confirmation from client
•Assessment confirmation
PROJECT PLANNING
DESIGNER STRATEGY
•Information & research analysis
•Developing the functional & design criteria
•Developing the design strategy
•Presents for client input and approval
EXPLORATION/DEVELOPMENT
•Prelim design concept development – mind mapping,
story boarding, free writing and layout creation
•Insights and initial validation by client
•Concept approval out many options
•Concept iteration – comprehensive layouts & page
spread
•Client picks one design for refinement
PROJECT PLANNING
REFINEMENT
•Minor modifications
•Discussion and approval
•Preproduction meeting
PRODUCT ION/LAUNCH
•Implementation of approved design
•Production formalities
PROJECT COMPLETION
• Reviewing the project outcome
• Case study write up
• Close invoices
• Client pays
GANTT CHART
EXTERIOR
DESIGNING
Activities
Time (in
Mnths) 1 2 3 4 5 6 7 8 9 10
1
1
1
2
Proportions,
shape, Surface
Digital/ Manual
Drawing
Drawing
approval
Create full size
mockup
Clay model
INTERIOR
DESIGNING
Proportions,
shape, Surface
Digital/ Manual
Drawing
Drawing
approval
Create full size
mockup
Clay model
COLOR AND
TRIM
DESIGNING
GRAPHIC
DESIGNING
MILESTONE
TASK START DATE DURATION
Project Initiation June 2012 2 months
Orientation Research August 2012 2 months
Strategy October 2012 1 month
Exploration/Development November 2012 1 month
Refinement December 2012 1 month
Production/Launch January 2013 1 month
Project Completion March 2013 2 months
COST & BUDGET MANAGEMENT
• Recurring production cost = production
labor + direct materials + process costs
+overheads + outside processing
• Non-recurring costs = Development Cost
+ Tooling
• Product costs = Recurring production cost
+ Allocated non-recurring costs
• Product price (acquisition cost) = Product
cost + Selling, General & Admin cost +
Warranty Costs + Profits
• Life Cycle Costs = Acquisition Costs +
Other related Capital Costs + Training
Costs + Operating Costs + Support Costs +
Disposal Costs
DESIGN TO COST
Understanding customer
affordability or competitive
pricing requirement
Establish and allocation of target
costs
Commitment by development
personnel
Stability & management of
requirements
Cost drivers, product
specifications & Cost reduction
Product cost models &
life cycle cost models to
project costs
Active cost consideration
as a decision parameter
Concept & design
alternatives
Use of value & functional
analysis & its derivatives
Application of design &
meaningful cost
accounting systems
TARGET COSTING
A cost management tool for reducing the overall cost of a product over its entire
life cycle with the help of production, engineering, research and design.
A target cost is the maximum amount of cost that can be incurred on a product
and with it the firm can still earn the required profit margin from that product at a
particular selling price.
COST MODELS & COST DATA
A product cost model or life cycle cost provides an objective basis for evaluating
design alternatives from a very early stage in the development cycle.
The product cost model is used to project and accumulate product costs to use as
a factor in evaluating design alternatives and to refine the design to meet cost targets.
PROJECT EXECUTION (THE 3
RD
PHASE)
We build the physical project deliverables and present them to the client
for signoff. It typically consumes the most energy and resources.
TIME
MANAGEMENT
COST
MANAGEMENT
QUALITY
MANAGEMENT
CHANGE
MANAGEMENT
RISK
MANAGEMENT
PHASE REVIEW
COMMUNICATION
MANAGEMENT
ACCEPTANCE
MANAGEMENT
PROCUREMENT
MANAGEMENT
ISSUE
MANAGEMENT
COST BENEFIT ANALYSIS
COST
DIRECT COST
PERSONNEL
FACILITIES,
EQUIPMENT &
MATERIALS
OTHER
INDIRECT
COST
LOST TIME
LITIGATION
OPPORTUNITY
COST
BENEFIT
TANGIBLE
REVENUE
INTANGIBLE
GOODWILL
KNOWLEDGE GAINED
ATTITUDE CHANGED
PROCESS
IMPROVEMENT
BENEFITS TO SOCIETY &
ENVIRONMENT
POSITIVE
RISK MANAGEMENT
PROBLEMS DURING EXECUTION
PROJECT RELATED
PROBLEMS
Team related problems
Misunderstanding &
politics
COST RELATED ISSUES
Cost overrun
Inflation & scope of
growth
UNEXPECTED PROBLEMS
Natural disasters or
accidents
Technical or financial
aspects
THANK YOU
doc_422500877.pdf
Designing a car within a stipulated budget that would be safe and economic for the buyers
Car Design & Manufacture
- project management
Team members
Shahnama Rasul - Juhi Rani - Arkopaul Maiti - Partho Pratim -
Rajat Suvra Chatterjee - Avishek Bhattacharji
OBJECTIVE
Designing a car within a stipulated budget that would be safe and
economic for the buyers
Project Sponsor
Our Mother
Company
Senior Leadership
MD of the
Company
Designing Team 6 members
Customers Middle Class
ASSUMPTION & CONSTRAINTS
Safety
Mass
Motorization
Competitors
Used Car
Market
SCOPE MANAGEMENT
Included
800 cc engine + 2
cylinders
Front door rear
entry
Compact car
design
Excluded
Rear doors
One rear view
side mirror
Power Steering
WORK BREAKDOWN
Car
Engine
Cylinders
Cam-Shafts
Alternator
Piston
Controls
Accelerator
Brakes
Steering
Interior
Seats
Dash board
Exterior
Aluminum
body
WORK BREAKDOWN
Design
Elements
Graphic &
Color
Exterior Body
Trimming
Interior
Paint, Plastic,
Fabric, Leather,
Grains, Carpet,
etc.
Proportion, Shape,
Surface –
plasticine models
Panels, Boards,
Seats, Space,
Comfort &
safety.
SPECIFICATIONS
P
R
O
D
U
C
T
I
O
N
Starts
from mid-
2013
A
S
S
E
M
B
L
Y
At Amtala
Plant,
South 24
Paraganas
S
E
G
M
E
N
T
Hatch
back city
economy
car
E
N
G
I
N
E
2 cylinder
624cc
SOHC
petrol
Bosch
S
T
Y
L
E
RR Layout
& one box
2 doors for
4 seater
T
R
A
N
S
M
I
S
S
I
O
N
4 speed
manual,
synchro-
mesh
overdrive
at 4
th
gear
S
I
Z
E
Length
3099mm.
Width
1499mm.
Height
1652mm.
W
H
E
E
L
B
A
S
E
2230mm.
K
E
R
B
W
T
.
600kgs. –
640 kgs.
D
e
s
i
g
n
e
r
s
Avishek,
Arko,
Partho,
Shahnama,
Rajat, Juhi
PROJECT PLANNING
PROJECT INTIATION
•Client identifies needs or goals
•Client develops prelim budget
•Client & Designer meet
•Designer requisitions & Client negotiations
ORIENTATION RESEARCH
•Relevant info from client
•Creative briefing to client
•Designer commence research – Competitive, market &
design
•Media confirmation from client
•Assessment confirmation
PROJECT PLANNING
DESIGNER STRATEGY
•Information & research analysis
•Developing the functional & design criteria
•Developing the design strategy
•Presents for client input and approval
EXPLORATION/DEVELOPMENT
•Prelim design concept development – mind mapping,
story boarding, free writing and layout creation
•Insights and initial validation by client
•Concept approval out many options
•Concept iteration – comprehensive layouts & page
spread
•Client picks one design for refinement
PROJECT PLANNING
REFINEMENT
•Minor modifications
•Discussion and approval
•Preproduction meeting
PRODUCT ION/LAUNCH
•Implementation of approved design
•Production formalities
PROJECT COMPLETION
• Reviewing the project outcome
• Case study write up
• Close invoices
• Client pays
GANTT CHART
EXTERIOR
DESIGNING
Activities
Time (in
Mnths) 1 2 3 4 5 6 7 8 9 10
1
1
1
2
Proportions,
shape, Surface
Digital/ Manual
Drawing
Drawing
approval
Create full size
mockup
Clay model
INTERIOR
DESIGNING
Proportions,
shape, Surface
Digital/ Manual
Drawing
Drawing
approval
Create full size
mockup
Clay model
COLOR AND
TRIM
DESIGNING
GRAPHIC
DESIGNING
MILESTONE
TASK START DATE DURATION
Project Initiation June 2012 2 months
Orientation Research August 2012 2 months
Strategy October 2012 1 month
Exploration/Development November 2012 1 month
Refinement December 2012 1 month
Production/Launch January 2013 1 month
Project Completion March 2013 2 months
COST & BUDGET MANAGEMENT
• Recurring production cost = production
labor + direct materials + process costs
+overheads + outside processing
• Non-recurring costs = Development Cost
+ Tooling
• Product costs = Recurring production cost
+ Allocated non-recurring costs
• Product price (acquisition cost) = Product
cost + Selling, General & Admin cost +
Warranty Costs + Profits
• Life Cycle Costs = Acquisition Costs +
Other related Capital Costs + Training
Costs + Operating Costs + Support Costs +
Disposal Costs
DESIGN TO COST
Understanding customer
affordability or competitive
pricing requirement
Establish and allocation of target
costs
Commitment by development
personnel
Stability & management of
requirements
Cost drivers, product
specifications & Cost reduction
Product cost models &
life cycle cost models to
project costs
Active cost consideration
as a decision parameter
Concept & design
alternatives
Use of value & functional
analysis & its derivatives
Application of design &
meaningful cost
accounting systems
TARGET COSTING
A cost management tool for reducing the overall cost of a product over its entire
life cycle with the help of production, engineering, research and design.
A target cost is the maximum amount of cost that can be incurred on a product
and with it the firm can still earn the required profit margin from that product at a
particular selling price.
COST MODELS & COST DATA
A product cost model or life cycle cost provides an objective basis for evaluating
design alternatives from a very early stage in the development cycle.
The product cost model is used to project and accumulate product costs to use as
a factor in evaluating design alternatives and to refine the design to meet cost targets.
PROJECT EXECUTION (THE 3
RD
PHASE)
We build the physical project deliverables and present them to the client
for signoff. It typically consumes the most energy and resources.
TIME
MANAGEMENT
COST
MANAGEMENT
QUALITY
MANAGEMENT
CHANGE
MANAGEMENT
RISK
MANAGEMENT
PHASE REVIEW
COMMUNICATION
MANAGEMENT
ACCEPTANCE
MANAGEMENT
PROCUREMENT
MANAGEMENT
ISSUE
MANAGEMENT
COST BENEFIT ANALYSIS
COST
DIRECT COST
PERSONNEL
FACILITIES,
EQUIPMENT &
MATERIALS
OTHER
INDIRECT
COST
LOST TIME
LITIGATION
OPPORTUNITY
COST
BENEFIT
TANGIBLE
REVENUE
INTANGIBLE
GOODWILL
KNOWLEDGE GAINED
ATTITUDE CHANGED
PROCESS
IMPROVEMENT
BENEFITS TO SOCIETY &
ENVIRONMENT
POSITIVE
RISK MANAGEMENT
PROBLEMS DURING EXECUTION
PROJECT RELATED
PROBLEMS
Team related problems
Misunderstanding &
politics
COST RELATED ISSUES
Cost overrun
Inflation & scope of
growth
UNEXPECTED PROBLEMS
Natural disasters or
accidents
Technical or financial
aspects
THANK YOU
doc_422500877.pdf