hi i need important contents on direct marketing for my 100marks project please help best of yours
Pointers for your project:
-DIRET MARKETING AS A CHANNEL OF MARKETING
-
VARIOUS FORMS OF DIRECT MARKETING
( junk mail/Telemarketing/Email Marketing/Door to Door Leaflet)
(Marketing/Broadcast faxing/Voicemail Marketing/Couponing/Direct response
television marketing/Direct selling/Integrated Campaigns)
-BENEFITS OF DIRECT MARKETING:
(DIRECT MARKETING – KEY TO EXTRACT LIFETIME VALUE OF CUSTOMER)
(Direct Marketing as a key in developing relationship)
LIMITATIONS OF DIRECT MARETING
(suffers from poor awareness and Image )
(ATL considered more beneficial then DM)
TAKE A CASE OF A COMPANY WHERE DM IS CRITICAL
( What is the traffic through DM vis-a vis other modes)
( What are the opportunities for DM with challenging Market Condition)
( Importance of DM in the value chain, Measure ROI)
( Which are the other alternative Medias effective over DM in the company, give the breakup)
( How can DM be promoted efficiently and effectively, Plan an intergrated approach to make it successful )
CONCUSION
Please discuss it further with members here..goodluck!