Prohibit retailers from selling certain items at a loss as a marketing device.

manishsinghon

Manish Singh
Hello everyone,

Loss leaders are products that retailers sell at a loss – below the cost of sourcing, transporting and storing them. Such below-cost pricing is a tactic used to attract price-conscious consumers into stores, in the hope that they will also spend money on more profitable items.

Please share your views..
 
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