abhishreshthaa
Abhijeet S
Profile of Rural Marketing
The position in the rural market was totally different some twenty years ago. At present there is a demand for certain articles like T. V., fans, radio, engine oil, readymade garments, detergents, medicines, etc.
New product like toiletries, baby care products and consumer durables are now getting good support in the rural market.
Parle Agro is marketing 80% of its sale in the rural areas. Batliboi and Co. Ltd. is a leading marketer in agricultural implements. Hindustan Lever sells its products like soaps, shampoos, face cream, etc. in all rural markets on a large scale.
Kirloskar and Crompton are leading rural marketers in diesel engines and agricultural machinery.
In the service sector the Central Bank and Canara Bank are the largest banks in rural India. More and more manufacturers are turning towards rural markets because the urban are getting saturated.
The Indian rural markets have turned out to be gold mine for the marketers in the nineties.
The position in the rural market was totally different some twenty years ago. At present there is a demand for certain articles like T. V., fans, radio, engine oil, readymade garments, detergents, medicines, etc.
New product like toiletries, baby care products and consumer durables are now getting good support in the rural market.
Parle Agro is marketing 80% of its sale in the rural areas. Batliboi and Co. Ltd. is a leading marketer in agricultural implements. Hindustan Lever sells its products like soaps, shampoos, face cream, etc. in all rural markets on a large scale.
Kirloskar and Crompton are leading rural marketers in diesel engines and agricultural machinery.
In the service sector the Central Bank and Canara Bank are the largest banks in rural India. More and more manufacturers are turning towards rural markets because the urban are getting saturated.
The Indian rural markets have turned out to be gold mine for the marketers in the nineties.