netrashetty
Netra Shetty
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau (ARB) by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s. The company's initial business was the collection of television broadcast ratings.
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board would light up to indicate what home was listening to what broadcast.
information for
RADIO STATIONS
AD AGENCIES
MARKETERS
NATIONAL RADIO
TELEVISION SERVICES
OUT-OF-HOME COMPANIES
information about
DIARY SERVICE
PORTABLE PEOPLE METER
CROSS-PLATFORM SERVICES
ARBITRON CUSTOM RESEARCH
ARBITRON GLOBAL
RADIO HOME
DATA & SOFTWARE
SURVEY & DATA RELEASE DATES
REFERENCE LIBRARY
STATION INFO ON FILE
JUST FOR PDS
RADIO ADVISORY COUNCIL
FREE STUDIES & REPORTS
TRAINING & SUPPORT
AD AGENCIES HOME
MEDIA & CONSUMER DATA
SOFTWARE
MULTICULTURAL SERVICES
REFERENCE LIBRARY
ADVISORY COUNCIL
FREE STUDIES & REPORTS
TRAINING & SUPPORT
MARKETERS HOME
CONSUMER INFO SERVICE OPTIONS
FREE STUDIES & REPORTS
RELEASE DATES & MARKET COVERAGE
PORTABLE PEOPLE METER
TRAINING & SUPPORT
NRS HOME
RADAR®
NATIONWIDE
DATA DELIVERY DATES
MARKET RANKS & SURVEY SCHEDULE
FREE STUDIES & RATINGS REPORTS
TELEVISION SERVICES HOME
CROSS-PLATFORM SERVICES
LOCAL AD SALES WITH SCARBOROUGH
RETAILDIRECT®
LOCALMOTION®
HISPANIC SERVICES
ARBITRON CUSTOM RESEARCH
MEDIA INSIGHT
PORTABLE PEOPLE METER™ FOR TV
TELEVISION SERVICES TRAINING SOLUTIONS
FREE STUDIES & REPORTS
OUT-OF-HOME HOME
ARBITRON CUSTOM RESEARCH
QUALITATIVE DATA
SCARBOROUGH APPLICATIONS
TRAINING
FREE STUDIES & REPORTS
DIARY SERVICE HOME
DATA & SOFTWARE
SURVEY & DATA RELEASE DATES
REFERENCE LIBRARY
STATION INFO ON FILE
RADIO ADVISORY COUNCIL
FREE STUDIES & REPORTS
PPM HOME
PPM MARKETS & SURVEY INFORMATION
PPM RADIO RATINGS SERVICE
PPM SOFTWARE
TRAINING & SUPPORT
OPPORTUNITIES FOR TV
The company changed its name to Arbitron in the mid 1960s, the namesake of the Arbitron System - a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York, it gave instant ratings data on what people were watching. A reporting board would light up to indicate what home was listening to what broadcast.
information for
RADIO STATIONS
AD AGENCIES
MARKETERS
NATIONAL RADIO
TELEVISION SERVICES
OUT-OF-HOME COMPANIES
information about
DIARY SERVICE
PORTABLE PEOPLE METER
CROSS-PLATFORM SERVICES
ARBITRON CUSTOM RESEARCH
ARBITRON GLOBAL
RADIO HOME
DATA & SOFTWARE
SURVEY & DATA RELEASE DATES
REFERENCE LIBRARY
STATION INFO ON FILE
JUST FOR PDS
RADIO ADVISORY COUNCIL
FREE STUDIES & REPORTS
TRAINING & SUPPORT
AD AGENCIES HOME
MEDIA & CONSUMER DATA
SOFTWARE
MULTICULTURAL SERVICES
REFERENCE LIBRARY
ADVISORY COUNCIL
FREE STUDIES & REPORTS
TRAINING & SUPPORT
MARKETERS HOME
CONSUMER INFO SERVICE OPTIONS
FREE STUDIES & REPORTS
RELEASE DATES & MARKET COVERAGE
PORTABLE PEOPLE METER
TRAINING & SUPPORT
NRS HOME
RADAR®
NATIONWIDE
DATA DELIVERY DATES
MARKET RANKS & SURVEY SCHEDULE
FREE STUDIES & RATINGS REPORTS
TELEVISION SERVICES HOME
CROSS-PLATFORM SERVICES
LOCAL AD SALES WITH SCARBOROUGH
RETAILDIRECT®
LOCALMOTION®
HISPANIC SERVICES
ARBITRON CUSTOM RESEARCH
MEDIA INSIGHT
PORTABLE PEOPLE METER™ FOR TV
TELEVISION SERVICES TRAINING SOLUTIONS
FREE STUDIES & REPORTS
OUT-OF-HOME HOME
ARBITRON CUSTOM RESEARCH
QUALITATIVE DATA
SCARBOROUGH APPLICATIONS
TRAINING
FREE STUDIES & REPORTS
DIARY SERVICE HOME
DATA & SOFTWARE
SURVEY & DATA RELEASE DATES
REFERENCE LIBRARY
STATION INFO ON FILE
RADIO ADVISORY COUNCIL
FREE STUDIES & REPORTS
PPM HOME
PPM MARKETS & SURVEY INFORMATION
PPM RADIO RATINGS SERVICE
PPM SOFTWARE
TRAINING & SUPPORT
OPPORTUNITIES FOR TV