Product Management: Inbound role. Focuses on listening to and understanding market needs, translating those needs to product specifications and then working with cross-functional teams to build products that address these needs.
Product Management is defined as the systematic, inward-driving process by which your firm sets and manages its product development priorities. As a high-tech product or service vendor, your Product Management team starts by collecting market-driven information about the shifting problems that customers need to solve. Then the team determines how effectively your products (and competitors' products) solve those problems. Next they decide what high-priority new product capabilities will better enable you to compete. Finally, effective Product Management goes on to manage the process of specifying, scheduling, and developing those new product capabilities.
Product Marketing: Outbound role. Focuses on creating messaging to tell the world about the product. They don’t usually tell the world themselves (that is done by Marketing or MarCom departments) - but create key messaging for datasheets, website, flash presentations, trade shows, etc.
Product Marketing, in contrast, focuses on presenting to customers (and to the larger marketplace) your messages about how your products solve top customer problems. This is an ongoing, outbound marketing process that is conducted at both strategic and tactical levels. Effective Product Marketing teams continually refocus these messages in light of your new product capabilities, and based on competitive moves by others and on broad market conditions. :roll:
Product Management is defined as the systematic, inward-driving process by which your firm sets and manages its product development priorities. As a high-tech product or service vendor, your Product Management team starts by collecting market-driven information about the shifting problems that customers need to solve. Then the team determines how effectively your products (and competitors' products) solve those problems. Next they decide what high-priority new product capabilities will better enable you to compete. Finally, effective Product Management goes on to manage the process of specifying, scheduling, and developing those new product capabilities.
Product Marketing: Outbound role. Focuses on creating messaging to tell the world about the product. They don’t usually tell the world themselves (that is done by Marketing or MarCom departments) - but create key messaging for datasheets, website, flash presentations, trade shows, etc.
Product Marketing, in contrast, focuses on presenting to customers (and to the larger marketplace) your messages about how your products solve top customer problems. This is an ongoing, outbound marketing process that is conducted at both strategic and tactical levels. Effective Product Marketing teams continually refocus these messages in light of your new product capabilities, and based on competitive moves by others and on broad market conditions. :roll: