PROCTOR AND GAMBLE CONSUMER SURVEY

[abhishreshthaa]

Consumer survey


The objective of the survey was to find out:


Has Branding worked better than selling for both consumers and customers?


What do consumers buy today “a product or a brand”?


How do consumers react to brands?



Analysis


The result of the survey clearly points out that

Customers look for Quality and associate Brand with quality.


Customers in most cases are brand loyal and apprehensive about unbranded products.


Majority of customers would rather hunt for a brand rather than settling for what is available.

 

[jitendra05]

Consumer survey


The objective of the survey was to find out:


Has Branding worked better than selling for both consumers and customers?


What do consumers buy today “a product or a brand”?


How do consumers react to brands?



Analysis


The result of the survey clearly points out that

Customers look for Quality and associate Brand with quality.


Customers in most cases are brand loyal and apprehensive about unbranded products.


Majority of customers would rather hunt for a brand rather than settling for what is available.

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