PRICING FOR VALUE CONSCIOUS CUSTOMERS

[abhishreshthaa]

Some customers are willing to pay for the product of their choice a long as they get ‘Value for Money’. When consumers are value-conscious, price hiking need not lower sales.


E.g. - Eveready Industries increased the price of the white 1.5 volt cells it sold in rural India by 6% from Rs. 7.50 to Rs. 8. But still the sales did not decline.


Rural consumers cannot afford to buy large volumes, but they prefer t buy quality products.


With the introduction of small unit packaging, there is increased penetration of shampoos, soaps etc.

 

[jiten005]

Some customers are willing to pay for the product of their choice a long as they get ‘Value for Money’. When consumers are value-conscious, price hiking need not lower sales.


E.g. - Eveready Industries increased the price of the white 1.5 volt cells it sold in rural India by 6% from Rs. 7.50 to Rs. 8. But still the sales did not decline.


Rural consumers cannot afford to buy large volumes, but they prefer t buy quality products.


With the introduction of small unit packaging, there is increased penetration of shampoos, soaps etc.

Many many thanks my friend for sharing such a nice information on PRICING FOR VALUE CONSCIOUS CUSTOMERS and i am sure it would help many other people here. BTW, i am also sharing some useful information for sharing more related content to your thread.