Description
A brand—an intangible asset—is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value.
Lovely lips forever..
Introduction
• Lovely Lips is one of the most popular (Lipstick) Brand in India. • It was established on 21st of July ,2008 in HYDERABAD only. • After the few years, we established branches in Tamilnadu, Karnataka,Orissa and other states • The cosmetic industry worldwide seems to be continuously developing.
Products Of our company…….
Moisturizing lipsticks
Satin and sheer lipsticks Cream lipsticks
PRODUCTS OF OUR COMPANY
Longwearing lipsticks
Pearl/Frosted lipstick
Matte lipstick
Moisturizing lipsticks
Satin and sheer lipsticks
Cream lipsticks
For dry lips
shiny, glossy.
it is the good choice for women with small lips.
Pearl/Frosted lipstick
Long-wearing
Matte lipstick
funky n shine.
its for on-the-go women who it containing vitamin E don’t have time to apply lipstick and aloe. frequently
Product Composition
• • • • • • • • Wax mixture Oil mixture Bromo mixture Colors Preservatives Fragrance Antioxidants Surfactants & other additives
Product life cycles
Marketing plan for lovely lips
1. Situation analysis 2. Swot analysis 3. Marketing strategy
4. Promotional strategy
5. Future Plans
SITUATION ANALYSIS :
1
2
• INDUSTRIAL ANLYSIS
• COMPETITOR ANLYSIS
Situation analysis
Industry analysis:
?
The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. According to growth rate, the market provides wide opportunities to local and global players.
The Indian beautification sector has witnessed fast development in the recent two years.
?
?
Situation analysis (cont)
Competitor analysis:
? Competitors of lovely lips like Revlon, lakme and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum.
?
Ranging of competitors from many multinational companies
such as Revlon Modi slugging out to chamber, Maybelline &
Avon
SWOT ANALYSIS....
Swot analysis
Strengths
? High quality manpower resources
Opportunities
? Brand growth through increased consumption depth. ? Growth in Business of beauty saloons. ? Lovely Lips Beauty Training academy in Chennai and Hyderabad.
? Brand Name
?Usp of the product ? Vast range of products and services ? Distribution Channel
Weaknesses
? High Services costs ? Use of Hard Chemicals
Threats
? Aggressive price competition from local and multinational players. ? Availability of cheap beauty products. ? Reports regarding presence of LEAD in lipsticks
USP :
Which changing color according to environment changes and to protect lips and high shine finish at all time.
Marketing mix- 4 p’s
product :
? We provides a more flavours and colours
?
Dry within particular time of period.
?
?
introducing some kind of fragrance
Introducing , which changing color according to
environment changes
Price:
Promotional pricing:
OUR Company can give price at special event pricing,
?Responding to competitor’s pricing: Lovely lips major competitor is Revlon , if the competitor (Revlon) changes the price means, company have to analyze the market situation and then change the price accordingly. ?Differentiated price: We can set the price according to quality and quantity of the product.
Promotion:
It is identified by five different marketing methods:
•
• • • •
Direct Sales
Direct Mail/TV/Print Free Standing Stores Health Food Stores Salons
Place:
There is a significant change in market distributional channel of cosmetic products.: Distribution places are : ?Hyper markets ?Super markets ?Departmental stores Other distribution places are : ?Food stores ?Cosmetic discounters ?Ware house clubs. ?Beauty salons
Local sales
2008
2009
2010
2011
Research & Development
?We proceed with these research with The Center for Professional Advancement (CFPA). ?We invite the free suggestions from customers ? in our centre we conduct discussions, case studies, and group exercises are by industry leaders
FUTURE PLANS
• Our future plan is to be a leading, preferred product our customer. • We aim to achieve this leadership position by providing the wide range of products. • Organization which will set the highest standards of products, service and business ethics.
• We have plans to develop our products possible and as already said our
R&D is constantly working for that. • We would like to gain a good market share both nationally and
inter nationally.
Competitors of lovely lips
Several Multinational companies such as : ?REVLON ?YARDLY ?GARNIER ?LAKMEY ?L’OREAL
These companies initially cashed on their international brand .
Thank u
doc_306240737.ppt
A brand—an intangible asset—is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value, and brand valuation is an important management technique that ascribes a money value to a brand, and allows marketing investment to be managed (e.g.: prioritized across a portfolio of brands) to maximize shareholder value.
Lovely lips forever..
Introduction
• Lovely Lips is one of the most popular (Lipstick) Brand in India. • It was established on 21st of July ,2008 in HYDERABAD only. • After the few years, we established branches in Tamilnadu, Karnataka,Orissa and other states • The cosmetic industry worldwide seems to be continuously developing.
Products Of our company…….
Moisturizing lipsticks
Satin and sheer lipsticks Cream lipsticks
PRODUCTS OF OUR COMPANY
Longwearing lipsticks
Pearl/Frosted lipstick
Matte lipstick
Moisturizing lipsticks
Satin and sheer lipsticks
Cream lipsticks
For dry lips
shiny, glossy.
it is the good choice for women with small lips.
Pearl/Frosted lipstick
Long-wearing
Matte lipstick
funky n shine.
its for on-the-go women who it containing vitamin E don’t have time to apply lipstick and aloe. frequently
Product Composition
• • • • • • • • Wax mixture Oil mixture Bromo mixture Colors Preservatives Fragrance Antioxidants Surfactants & other additives
Product life cycles
Marketing plan for lovely lips
1. Situation analysis 2. Swot analysis 3. Marketing strategy
4. Promotional strategy
5. Future Plans
SITUATION ANALYSIS :
1
2
• INDUSTRIAL ANLYSIS
• COMPETITOR ANLYSIS
Situation analysis
Industry analysis:
?
The more cosmetic utilization by Indian women brought more competitors to Indian beauty sector. According to growth rate, the market provides wide opportunities to local and global players.
The Indian beautification sector has witnessed fast development in the recent two years.
?
?
Situation analysis (cont)
Competitor analysis:
? Competitors of lovely lips like Revlon, lakme and Maybelline are competing at the upper-mass (premium) end cosmetics spectrum.
?
Ranging of competitors from many multinational companies
such as Revlon Modi slugging out to chamber, Maybelline &
Avon
SWOT ANALYSIS....
Swot analysis
Strengths
? High quality manpower resources
Opportunities
? Brand growth through increased consumption depth. ? Growth in Business of beauty saloons. ? Lovely Lips Beauty Training academy in Chennai and Hyderabad.
? Brand Name
?Usp of the product ? Vast range of products and services ? Distribution Channel
Weaknesses
? High Services costs ? Use of Hard Chemicals
Threats
? Aggressive price competition from local and multinational players. ? Availability of cheap beauty products. ? Reports regarding presence of LEAD in lipsticks
USP :
Which changing color according to environment changes and to protect lips and high shine finish at all time.
Marketing mix- 4 p’s
product :
? We provides a more flavours and colours
?
Dry within particular time of period.
?
?
introducing some kind of fragrance
Introducing , which changing color according to
environment changes
Price:
Promotional pricing:
OUR Company can give price at special event pricing,
?Responding to competitor’s pricing: Lovely lips major competitor is Revlon , if the competitor (Revlon) changes the price means, company have to analyze the market situation and then change the price accordingly. ?Differentiated price: We can set the price according to quality and quantity of the product.
Promotion:
It is identified by five different marketing methods:
•
• • • •
Direct Sales
Direct Mail/TV/Print Free Standing Stores Health Food Stores Salons
Place:
There is a significant change in market distributional channel of cosmetic products.: Distribution places are : ?Hyper markets ?Super markets ?Departmental stores Other distribution places are : ?Food stores ?Cosmetic discounters ?Ware house clubs. ?Beauty salons
Local sales
2008
2009
2010
2011
Research & Development
?We proceed with these research with The Center for Professional Advancement (CFPA). ?We invite the free suggestions from customers ? in our centre we conduct discussions, case studies, and group exercises are by industry leaders
FUTURE PLANS
• Our future plan is to be a leading, preferred product our customer. • We aim to achieve this leadership position by providing the wide range of products. • Organization which will set the highest standards of products, service and business ethics.
• We have plans to develop our products possible and as already said our
R&D is constantly working for that. • We would like to gain a good market share both nationally and
inter nationally.
Competitors of lovely lips
Several Multinational companies such as : ?REVLON ?YARDLY ?GARNIER ?LAKMEY ?L’OREAL
These companies initially cashed on their international brand .
Thank u
doc_306240737.ppt