pr strategy on anamils cruality

Hey Rahul, here are a few links you can refer to for your project.

These will give you the basic idea of how " PETA " is actually doing PR all over the world to stop animals cruelty .

http://www.peta.org/

[SIZE=-1]www.peta.org.uk

[/SIZE][SIZE=-1]http://www.en.wikipedia.org/wiki/People_for_the_Ethical_Treatment_of_Animals

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Also other links ..

[/SIZE][SIZE=-1]www.caringconsumer.com

[/SIZE][SIZE=-1]www.meetyourmeat.com

[/SIZE][SIZE=-1]Read this link for sarcasm .. ( mtd.com/tasty/ )

And finally, this is ANTI - PETA site .. interesting read for your topic ...

[/SIZE][SIZE=-1]www.petakillsanimals.com

Good luck with your projects, Hope to see the project on our website with your name on it :)
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Last edited:
rahul202003 said:
i wanted ur help for my PR project ,i wanted a pr strategy for anamils cruality home.pls help me out
bye.
Click to expand...



need more help on it plz post ok....ur questions on it.....

To Protect

The purpose of PFA is to act as a strong network of compassionate, committed and courageous people who will protect animals against cruelty and work to bring about a change in attitudes, laws and lifestyles towards improving conditions for animals around India.

Create Infrastructure

Upgrade and establish facilities for animal rescue and rehabilitation such as shelters, ambulances, mobile clinics and helplines.

Influence Policy

Act as a pressure group to bring about environment and animal-friendly legislation.

Ensure Implementation

* Become part of official regulatory agencies to check and report violations.

* Take direct action through units to protect animals and punish offenders.

Educate and Sensitise

* Conduct a school contact programme. Introduce animal welfare either as a school or extra-curricular activity.

* Promote and produce media (radio, television, print, internet) programmes on animal related issues.

* Conduct training workshops for lawyers, police, vets and animal owners.

* Produce books and expert guides on animal care and related issues.

* Partner with influential community leaders and opinion makers.

Advance the Movement

* Liaise with animal welfare groups both nationally and internationally.

* Support financially or otherwise deserving animal welfare initiatives.

* Provide career opportunities in animal welfare.

Promote Vegetarianism

* Educate on health, environment and economic costs of animal-based choices.

* Source and promote animal-free alternatives.

* Enroll celebrity spokespersons to popularise cruelty-free choices.

Achieve Financial Stability

* Diversify fundraising from event-based strategy to other avenues.

* Forge strategic corporate partnerships.
 
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