PR and Propaganda

abhishreshthaa

Abhijeet S
Public Relations Propaganda


 PR is responsible for presenting factual information without comment.

 Propaganda seeks to build a favorable public opinion through one-sided presentation of facts. The selective and slanted presentation is designed to strengthen particular images by emphasizing only the good points of one position and the bad points of another.


 The receiver of the information has the freedom to take his own decision.

 They resort to deliberate disinformation for building the strongest possible case for their views.


 The fundamental purpose of PR is to establish mutual understanding. It is based on facts and information.

 Propaganda is designed to manipulate the beliefs and attitude of the people through colorful half-truths.


 Objective: Consent


 Objective: to build a sectarian movement.
 
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