abhishreshthaa
Abhijeet S
Public Relations
Advertising
PR is winning of public acceptance by acceptable performance without any idea of instant tangible gain.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. Although some advertisements seek to inform an even educate, there is an immediate, commercial goal behind most.
PR does, of course, provide support to marketing activities but it has a wider prospective and is broader in scope and vision.
Advertising is essentially a tool of marketing along with product, price, packaging and place (distribution).
PR is a management function.
Advertising is a marketing function.
Every organization has a public perception and consequently public relations.
Advertising may or may not be used by an organization.
PR presents its messages to specialize external audiences and internal publics.
Advertising is addressed to external audiences, primarily consumers of goods and services.
PR message is largely a matter of credibility.
Advertising messages are mostly emotive and strident.
PR is more proactive than advertising. It involves anticipating, diagnosing problems and then providing solutions
Advertising involves directly acting upon the briefs or problems presented by the client.
Advertising
PR is winning of public acceptance by acceptable performance without any idea of instant tangible gain.
Advertising is any paid form of non-personal presentation and promotion of ideas, goods or services by any identified sponsor. Although some advertisements seek to inform an even educate, there is an immediate, commercial goal behind most.
PR does, of course, provide support to marketing activities but it has a wider prospective and is broader in scope and vision.
Advertising is essentially a tool of marketing along with product, price, packaging and place (distribution).
PR is a management function.
Advertising is a marketing function.
Every organization has a public perception and consequently public relations.
Advertising may or may not be used by an organization.
PR presents its messages to specialize external audiences and internal publics.
Advertising is addressed to external audiences, primarily consumers of goods and services.
PR message is largely a matter of credibility.
Advertising messages are mostly emotive and strident.
PR is more proactive than advertising. It involves anticipating, diagnosing problems and then providing solutions
Advertising involves directly acting upon the briefs or problems presented by the client.