Description
In today’s knowledge economy, companies can no longer afford to rely entirely on their own ideasto advance their business
9
th
Annual Conference
E-Business Best Practices &
Emerging Technologies
UW E-Business Institute
Dr. Raj
Veeramani
Director, UW E-Business Institute &
UW E-Business Consortium
Professor, College of Engineering &
School of Business
University of Wisconsin-Madison
A sudden insight into the essential meaning of something,
usually initiated by some simple, commonplace experience
Community-oriented
Web sites
in 2000
in 2005
Aha! Insight
• It is not technological change, stupid!
• What have changed are customer attitudes and
acceptance of community Web sites.
• And, this major change occurred in < 5 years!
– Customer attitudes and behaviors are
changing faster than ever before
– Generations should be measured in years,
not decades!
Surfing in 3D
Browse3D
3B
SphereXplorer
Point to Ponder
• Does your company have a proactive
strategy for innovation that recognizes
and responds to the rapidly-changing
customer attitudes and behaviors
–towards your products and services?
–towards your Web channel?
Dad doesn’t always know best!
Your company’s
products & Web site
experience
Customer’s desired
products & Web
experience
versus
Innovation
the new basis of competition in
today’s global economy
A new approach called
Open Innovation
is fundamentally changing the way
companies generate ideas and bring
them to market
• The open innovation strategy taps into
the collective brains of the world.
•P&G’s calls its open innovation strategy
“Connect & Develop”
•Goal: 50% of new products come from
outside P&G’s R&D labs
P&G’s
9,000
R&D staff
A web-based community
matching top scientists from
170 countries to relevant R&D
challenges in industry
1.5 million
researchers
through
external
networks
+
• In today’s knowledge economy,
companies can no longer afford to rely
entirely on their own ideas to advance
their business.
• Must use both internal AND external
sources of ideas
Not just about product innovation!
• Bigger opportunity and impact lies in applying the
open innovation strategy for
–reinventing business processes & business strategy
–cross-pollination and innovative adaptation of ideas
across companies and across industries.
Key Insight!
A company’s ability to create economic value
from innovations
is more important than
creating the innovations themselves.
©UW E-Business Institute www.uwebi.org
Conference Agenda
• The Change Function ... Why Some Technologies Take Off
While Others Crash and Burn
Pip Coburn
• How Technology is Shaping Our Social and Cultural
Landscapes and the Impact for E-Business
Richard Thieme
• Keynote Address
J ohn Morgridge
Chairman of the Board, Cisco Systems,
2006 Distinguished Fellow, UW E-Business Institute
©UW E-Business Institute www.uwebi.org
Afternoon Parallel Tracks
• Information Security Track
– Cross Border Data Flows and Outsourcing: Best practices for privacy,
security, cybercrime, compliance and risk management
Jody Westby, CEO and Founder, Global Security Risk
– The State of Information Security: Where are We Headed?
Panel discussion: Moderator – Paul Rozek, Director Tech. Risk Mgt., Jefferson Wells
• Marketing and Web StrategyTrack
– Online Threats to Your Brand
Panel discussion: Moderator – Roger Paulson, UW E-Business Consortium
– How Emerging Technologies Are Changing Marketing
Panel discussion: Moderator – Jorian Clarke, President, Spectracom
• Supply Chain Management Track
– Is Your Supply Chain Ready for The Emerging Demand Economy?
Robert P. Burrows, Founder & President, the On-Point Group
– Supply Chain Visibility Best Practices
Vinai Trichur, Research Director, Supply Chain Executive Board
– Best Practices for Supply Chain Disaster Recovery & Planning
Mickey North Rizza, Research Director, AMR Research
Conference Sponsors
Platinum Sponsor
Track Sponsors
• Information Security
• Marketing & Web strategy
• Supply Chain Management
Conference Sponsors
Association co-sponsors:
• Accelerate Madison
• Information Technology Association of Wisconsin
• Wisconsin Manufacturers & Commerce
• Wisconsin Technology Network
UWEBC Director-level sponsors
• American Family Insurance
• CUNA Mutual
• TDS Telecom
The Change Function
Why Some Technologies Take Off
While Others Crash and Burn
Pip Coburn
Founder & President
Coburn Ventures
How Technology is Shaping Our
Social and Cultural Landscapes and
the Impact for E-Business
Richard Thieme
Principal, ThiemeWorks
Author, "Islands in the Clickstream"
John
Morgridge
Chairman of the Board,
Cisco Systems
2006 Distinguished Fellow
UW E-Business Institute
Our stock isn’t
doing very well
today. I just
looked it up on
the Internet.
UW E-Business Consortium Members (71 companies)
3M
ABC Computers
American Family Insurance
American Girl, Inc.
American Medical Security
Appleton
Bemis Flexible Packaging
Berbee
Brady Corporation
Briggs & Stratton Corporation
Brunswick Corporation
Case New Holland America
CUNA
CUNA Mutual Group
Dorner Manufacturing
Drs. Foster & Smith
DEMCO
Eastbay / Footlocker.com
Endries International
Grainger
Green Bay Packaging
The Guild, Inc.
Harley-Davidson Motor Co.
HK Systems
Hospira, Inc.
Hy Cite Corporation
Inacom Information Systems
InPro Corporation
Jefferson Wells
J.J. Keller & Associates
Kohler Company
Kraft Foods Inc.
Lands’ End
Madison Gas & Electric
The Manitowoc Company
The Mason Companies
Master Lock
Menasha Corporation
Monsanto Company
Nosco, Inc.
Pacific Cycle
Panatrack Inc.
Promega Corporation
RedPrairie
RightNow Technologies
Rockwell Automation
RF Technologies
Sargento Foods
SC Johnson
Schneider National
Seneca Foods
Skyline Technologies
Sonic Foundry
SpectraCom
State of Wisconsin
Stora Enso
Sub Zero Freezer Co.
Sun Chemical
Tamarack Products
TDS Telecom
The Swiss Colony
The University Book Store
Tosca, Ltd.
Uniek, Inc.
Wausau Coated Products
Whirlpool Corporation
Whyte Hirschboek Dudek SC
Wipfli LLC
WI Manufacturers & Commerce
WI Mfg. Ext. Part. (WMEP)
John
Morgridge
Chairman of the Board,
Cisco Systems
2006 Distinguished Fellow
UW E-Business Institute
9
th
Annual Conference
E-Business Best Practices &
Emerging Technologies
UW E-Business Institute
doc_342054829.pdf
In today’s knowledge economy, companies can no longer afford to rely entirely on their own ideasto advance their business
9
th
Annual Conference
E-Business Best Practices &
Emerging Technologies
UW E-Business Institute
Dr. Raj
Veeramani
Director, UW E-Business Institute &
UW E-Business Consortium
Professor, College of Engineering &
School of Business
University of Wisconsin-Madison
A sudden insight into the essential meaning of something,
usually initiated by some simple, commonplace experience
Community-oriented
Web sites
in 2000
in 2005
Aha! Insight
• It is not technological change, stupid!
• What have changed are customer attitudes and
acceptance of community Web sites.
• And, this major change occurred in < 5 years!
– Customer attitudes and behaviors are
changing faster than ever before
– Generations should be measured in years,
not decades!
Surfing in 3D
Browse3D
3B
SphereXplorer
Point to Ponder
• Does your company have a proactive
strategy for innovation that recognizes
and responds to the rapidly-changing
customer attitudes and behaviors
–towards your products and services?
–towards your Web channel?
Dad doesn’t always know best!
Your company’s
products & Web site
experience
Customer’s desired
products & Web
experience
versus
Innovation
the new basis of competition in
today’s global economy
A new approach called
Open Innovation
is fundamentally changing the way
companies generate ideas and bring
them to market
• The open innovation strategy taps into
the collective brains of the world.
•P&G’s calls its open innovation strategy
“Connect & Develop”
•Goal: 50% of new products come from
outside P&G’s R&D labs
P&G’s
9,000
R&D staff
A web-based community
matching top scientists from
170 countries to relevant R&D
challenges in industry
1.5 million
researchers
through
external
networks
+
• In today’s knowledge economy,
companies can no longer afford to rely
entirely on their own ideas to advance
their business.
• Must use both internal AND external
sources of ideas
Not just about product innovation!
• Bigger opportunity and impact lies in applying the
open innovation strategy for
–reinventing business processes & business strategy
–cross-pollination and innovative adaptation of ideas
across companies and across industries.
Key Insight!
A company’s ability to create economic value
from innovations
is more important than
creating the innovations themselves.
©UW E-Business Institute www.uwebi.org
Conference Agenda
• The Change Function ... Why Some Technologies Take Off
While Others Crash and Burn
Pip Coburn
• How Technology is Shaping Our Social and Cultural
Landscapes and the Impact for E-Business
Richard Thieme
• Keynote Address
J ohn Morgridge
Chairman of the Board, Cisco Systems,
2006 Distinguished Fellow, UW E-Business Institute
©UW E-Business Institute www.uwebi.org
Afternoon Parallel Tracks
• Information Security Track
– Cross Border Data Flows and Outsourcing: Best practices for privacy,
security, cybercrime, compliance and risk management
Jody Westby, CEO and Founder, Global Security Risk
– The State of Information Security: Where are We Headed?
Panel discussion: Moderator – Paul Rozek, Director Tech. Risk Mgt., Jefferson Wells
• Marketing and Web StrategyTrack
– Online Threats to Your Brand
Panel discussion: Moderator – Roger Paulson, UW E-Business Consortium
– How Emerging Technologies Are Changing Marketing
Panel discussion: Moderator – Jorian Clarke, President, Spectracom
• Supply Chain Management Track
– Is Your Supply Chain Ready for The Emerging Demand Economy?
Robert P. Burrows, Founder & President, the On-Point Group
– Supply Chain Visibility Best Practices
Vinai Trichur, Research Director, Supply Chain Executive Board
– Best Practices for Supply Chain Disaster Recovery & Planning
Mickey North Rizza, Research Director, AMR Research
Conference Sponsors
Platinum Sponsor
Track Sponsors
• Information Security
• Marketing & Web strategy
• Supply Chain Management
Conference Sponsors
Association co-sponsors:
• Accelerate Madison
• Information Technology Association of Wisconsin
• Wisconsin Manufacturers & Commerce
• Wisconsin Technology Network
UWEBC Director-level sponsors
• American Family Insurance
• CUNA Mutual
• TDS Telecom
The Change Function
Why Some Technologies Take Off
While Others Crash and Burn
Pip Coburn
Founder & President
Coburn Ventures
How Technology is Shaping Our
Social and Cultural Landscapes and
the Impact for E-Business
Richard Thieme
Principal, ThiemeWorks
Author, "Islands in the Clickstream"
John
Morgridge
Chairman of the Board,
Cisco Systems
2006 Distinguished Fellow
UW E-Business Institute
Our stock isn’t
doing very well
today. I just
looked it up on
the Internet.
UW E-Business Consortium Members (71 companies)
3M
ABC Computers
American Family Insurance
American Girl, Inc.
American Medical Security
Appleton
Bemis Flexible Packaging
Berbee
Brady Corporation
Briggs & Stratton Corporation
Brunswick Corporation
Case New Holland America
CUNA
CUNA Mutual Group
Dorner Manufacturing
Drs. Foster & Smith
DEMCO
Eastbay / Footlocker.com
Endries International
Grainger
Green Bay Packaging
The Guild, Inc.
Harley-Davidson Motor Co.
HK Systems
Hospira, Inc.
Hy Cite Corporation
Inacom Information Systems
InPro Corporation
Jefferson Wells
J.J. Keller & Associates
Kohler Company
Kraft Foods Inc.
Lands’ End
Madison Gas & Electric
The Manitowoc Company
The Mason Companies
Master Lock
Menasha Corporation
Monsanto Company
Nosco, Inc.
Pacific Cycle
Panatrack Inc.
Promega Corporation
RedPrairie
RightNow Technologies
Rockwell Automation
RF Technologies
Sargento Foods
SC Johnson
Schneider National
Seneca Foods
Skyline Technologies
Sonic Foundry
SpectraCom
State of Wisconsin
Stora Enso
Sub Zero Freezer Co.
Sun Chemical
Tamarack Products
TDS Telecom
The Swiss Colony
The University Book Store
Tosca, Ltd.
Uniek, Inc.
Wausau Coated Products
Whirlpool Corporation
Whyte Hirschboek Dudek SC
Wipfli LLC
WI Manufacturers & Commerce
WI Mfg. Ext. Part. (WMEP)
John
Morgridge
Chairman of the Board,
Cisco Systems
2006 Distinguished Fellow
UW E-Business Institute
9
th
Annual Conference
E-Business Best Practices &
Emerging Technologies
UW E-Business Institute
doc_342054829.pdf