Positioning by Price/ Quality

A

abhishreshthaa

Abhijeet S
Positioning by Price | Quality: Marketers often use price/ quality characteristics to position their brands. One way they do it is with ads that reflect the image of a high-quality brand where cost, while not irrelevant, is considered secondary to the quality benefits derived from using the brand. Premium brands positioned at the high end of the market use this approach to positioning.


Another way to use price/ quality characteristics for positioning is to focus on the quality or value offered by the brand at a very competitive price. Although price is an important consideration, the product quality must be comparable to, or even better than, competing brands for the positioning strategy to be effective.


For e.g. the ICICI prudential ad and also the wheel detergent or Rin soap which always focuses on the value addition and price.
 
Last edited by a moderator:
The general perception of consumer related to price is that if the prices is high and named as branded , people tend to believe it is of good quality and the irony is that they are not wrong. if you buy the branded product it is likely to look vivid and new. The loot has initiated that they sale the branded products at less cost but fail tremendously because their positioning fail in convincing consumer.

:SugarwareZ-193:
 
You must log in or register to reply here.
Back
Top