Political Ads

During elections getting messages on your cell phones from political parties has now became a common way of advertising. The thought of disclosure of rules and regulations online is not a newbie. But disclosure of information as regards who's paying for the political advertisements that pop up on their favorite websites will be available. This kind of activity will be in place at California. The details regarding this rule are as follows:

The unanimous decision by the Fair Political Practices Commission will allow voters to find out who is paying for most ads - whether they appear online or are sent as text or e-mail messages - by requiring campaigns to include the information on the advertisement. If an ad is too small to include all of the information, its sponsors must at least include the campaign's FPPC number and, whenever possible, include a hyperlink to a Web page with campaign finance information.

These regulations are for the most part a logical extension of the rules that already exist for more traditional forms of print and broadcast communications.

The new rules include some exceptions for "grassroots Internet activity" - people who are acting without the knowledge of a campaign and are not being paid. For example, voters may still forward e-mails or create a website in support of a certain candidate without having to file reports with the state detailing how much it cost. Additionally, bloggers who are being paid by a candidate or campaign to blog do not have to say they are being paid on their posts - but they, as well as the campaign, must disclose the payments on filings with the FPPC.

The new rules are one of a number of changes to state campaign finance laws the FPPC. Last month, the commission approved a new rule requiring more disclosure in political advertisements focused on a specific candidate or ballot measures, even if that ad doesn't explicitly tell you how to vote.

 

[Dhruv Bindhani]

During elections getting messages on your cell phones from political parties has now became a common way of advertising. The thought of disclosure of rules and regulations online is not a newbie. But disclosure of information as regards who's paying for the political advertisements that pop up on their favorite websites will be available. This kind of activity will be in place at California. The details regarding this rule are as follows:

The unanimous decision by the Fair Political Practices Commission will allow voters to find out who is paying for most ads - whether they appear online or are sent as text or e-mail messages - by requiring campaigns to include the information on the advertisement. If an ad is too small to include all of the information, its sponsors must at least include the campaign's FPPC number and, whenever possible, include a hyperlink to a Web page with campaign finance information.

These regulations are for the most part a logical extension of the rules that already exist for more traditional forms of print and broadcast communications.

The new rules include some exceptions for "grassroots Internet activity" - people who are acting without the knowledge of a campaign and are not being paid. For example, voters may still forward e-mails or create a website in support of a certain candidate without having to file reports with the state detailing how much it cost. Additionally, bloggers who are being paid by a candidate or campaign to blog do not have to say they are being paid on their posts - but they, as well as the campaign, must disclose the payments on filings with the FPPC.

The new rules are one of a number of changes to state campaign finance laws the FPPC. Last month, the commission approved a new rule requiring more disclosure in political advertisements focused on a specific candidate or ballot measures, even if that ad doesn't explicitly tell you how to vote.

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