Playwin - Consumer Study

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ABOUT PLAYWIN

PLAYWIN, part of the Rs. 4,500 crore Essel Group introduced for the first time in India - The Games of Fortune. These games create crorepatis every week! In USA alone, these games have created over 15,000 crorepatis till date. The games are played on computerized PLAYWIN terminals that offer the player the power to choose his own lucky numbers. Or if the player so desires, he can choose the LUCKY PICK option and let the terminal select the numbers for him. The biggest factor that distinguishes PLAYWIN from other offline lotteries is that it's clean, it's clear, it's transparent and it is played right before the player’s eyes.

PLAYWIN Games of Fortune are very high tech and completely transparent. The entire hardware and software for these games has been provided by International Lottery and Totalizator Systems (ILTS), USA. Every PLAYWIN terminal in the country is connected to the main server in Vashi, Mumbai via VSAT. This means every time a playing ticket is printed, the numbers get instantly locked in the main server till the draw is held. The results of these games are declared on a live draw on the ZEE Network. The results are published in newspapers and can also be accessed at all licensed PLAYWIN retailers. The draw is done through a special draw machine. This draw machine is completely automatic. Patented by Smartplay International, Inc., USA, this machine has been imported into India specifically for PLAYWIN Games of Fortune.

The calculation of the prize money is quite simple. 50% of the money collected through ticket sales goes towards the prize pool. That's not all. There are several other prizes for those getting even three, four or five numbers right. All in all, this is a direct equation; the more people play the game, the bigger the Jackpot becomes. The jackpot rolls over to next week. And it continues to roll over and grow until a winner with all six matching numbers is found.
 

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ABOUT PLAYWIN

PLAYWIN, part of the Rs. 4,500 crore Essel Group introduced for the first time in India - The Games of Fortune. These games create crorepatis every week! In USA alone, these games have created over 15,000 crorepatis till date. The games are played on computerized PLAYWIN terminals that offer the player the power to choose his own lucky numbers. Or if the player so desires, he can choose the LUCKY PICK option and let the terminal select the numbers for him. The biggest factor that distinguishes PLAYWIN from other offline lotteries is that it's clean, it's clear, it's transparent and it is played right before the player’s eyes.

PLAYWIN Games of Fortune are very high tech and completely transparent. The entire hardware and software for these games has been provided by International Lottery and Totalizator Systems (ILTS), USA. Every PLAYWIN terminal in the country is connected to the main server in Vashi, Mumbai via VSAT. This means every time a playing ticket is printed, the numbers get instantly locked in the main server till the draw is held. The results of these games are declared on a live draw on the ZEE Network. The results are published in newspapers and can also be accessed at all licensed PLAYWIN retailers. The draw is done through a special draw machine. This draw machine is completely automatic. Patented by Smartplay International, Inc., USA, this machine has been imported into India specifically for PLAYWIN Games of Fortune.

The calculation of the prize money is quite simple. 50% of the money collected through ticket sales goes towards the prize pool. That's not all. There are several other prizes for those getting even three, four or five numbers right. All in all, this is a direct equation; the more people play the game, the bigger the Jackpot becomes. The jackpot rolls over to next week. And it continues to roll over and grow until a winner with all six matching numbers is found.

Hey Buddy,

Please check attachment for Five Essential for Winning Marketing Strategy.
 

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