very useful post ..!! :)
indeed philip kotler is the guru of marketing..!!
his books are of great help..
and this website is of great help too.............!!!
 
cool dude....u made it easy.........................................................................................................bravo
 
Thanks dude... I really needed that... BTW I'm Yogendra Kumar Bharti, pursuing MBA from NITIE Mumbai...

Oh u r welcome. Glad to know you from NITIE, so it wud be great if you can share with the us about NITIE.

About the Insititute, Classroom sessions and other activities.
 
Philip Kotler Chapter-wise ppt(s)

Hey guys,

Came accross ppts of Kotler uncles book (woh bhi chapter wise )

I'll upload them for you ....

well the name of the chapter's are as follows

Chapter 1 was Marketing in the 21st century

Chapter 2 was Building customer satisfaction through quality, service and value

Chapter 3 is Winning Markets: Market oriented strategic planning

Chapter 4 is Gathering information and measuring market demand

Chapter 5 - Scanning the marketing environment

Chapter 6 - Analyzing consumer markets and buying behaviour

they are serial no wise...

Hope it helps u guys...

Take care...


hey was looking for this book buddy thanks a lot buuddddyyyy
 
Back
Top