abhishreshthaa

Abhijeet S
Marks & Spencer (M&S) is a major British retailer, with over 895 stores in more than 40 territories around the world, over 600 domestic and 295,000 international.[3][4] The company, with its head office in the Waterside House in the City of Westminster, London, England,[5][6] is the largest clothing retailer in the United Kingdom, as well as being an upmarket food retailer, and as of 2008, the 43rd largest retailer in the world.[7] Most of its domestic stores sell both clothing and food, and since the turn of the century it has started expanding into other ranges such as homewares, furniture and technology.

In 1998 it became the first British retailer to make a pre-tax profit of over £1 billion,[8] though a few years later it plunged into a crisis which lasted for several years. In November 2009, it was announced that Marc Bolland, formerly of Morrisons,[9] would take over as chief executive from Stuart Rose in early 2010; Rose will continue as chairman until mid-2011.


SOCIAL – changes in consumer taste and lifestyle represent both opportunities and threats for the industry. Opportunities in terms of new market and consumers, however, there are added threats in terms of social acceptance to alcohol

POLITICAL – Following the European Integration and Free Trade Agreements, the market has opened up for British Companies to invest in Eastern Europe. Tesco already has 60 Hypermarket store in Hungary. Lidl is uncompromisingly fighting to maintain its market share with an aggressive pricing strategy.



ECONOMIC - the Retail sector is fairly recession prawn and also very sensitive to changes in interest rates. Since the events of September 11th the world economies have suffered heavily, stocks plummeted and prices are at all time lows. The world economy is however, now on the up post September 11th. Consumers are optimistic and the retail industry is once again booming.


TECHNICAL – Changes in retailing methods as such clothes sales via the Internet is now a common place in retailing. Paperless operation, the management and administration of the company are undertaken on IT systems, which are accessed through secure servers; provide flexibility in the running of the business.
 
Why do we consider only four parts of Pest when there is Six mention below:

1) Political

2) Social

3) Economical

4) Environmental

5) legal

6) technological
 
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