abhishreshthaa
Abhijeet S
Pest Analysis On International Business Machines (IBM) : International Business Machines (IBM) (NYSE: IBM) is an American multinational computer, technology and IT consulting corporation headquartered in Armonk, New York, United States. IBM is the world's fourth largest technology company and the second most valuable global brand[3] (after Coca-Cola). IBM is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software (with a focus on the latter), and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.[4]
IBM has been well known through most of its recent history as the world's largest computer company and systems integrator.[5] With almost 400,000 employees worldwide, IBM is second largest (by market capitalization)[6] and the second most profitable[7] information technology and services employer in the world according to the Forbes 2000 list with sales of greater than 100 billion US dollars. IBM holds more patents than any other U.S. based technology company and has eight research laboratories worldwide.[8] The company has scientists, engineers, consultants, and sales professionals in over 200 countries.[9] IBM employees have earned five Nobel Prizes, four Turing Awards, nine National Medals of Technology, and five National Medals of Science.[10] As a chip maker, IBM has been among the Worldwide Top 20 Semiconductor Sales Leaders in past years.
Political factors:
Taxation, the heavy taxes in the UK make the IBM server products increase the
weakness on the price factor, especially on the premium price IBM products.
Economic factors:
GDP factor, The healthy economic environment with strong and stable GDP in the all regions provides a good market for the product and service business of IBM. Although the GDP increase rate is not fast, the stability could balance this disadvantage element.
GDP - composition by sector: The service industry in the world contributed nearly 73.4% to the GDP in 2006. That indicated that the high value added service market in the world is matured, and the customer experience on the service would be higher or more difficult to be satisfied.
Socio cultural factors:
Population and the internet users, in 2006, the population in just U.K it was nearly 60,609,153, and according to CIA, (2007), more than half of these people (37.6 million in 2005) were internet users. The well known about the internet indicated the opportunities of relevant products and services
Technological factors:
Internet, A survey from CIA, (2007) shows that there were 6,064,860 Internet hosts in 2006, and more than 400 Internet Service Providers in 2000. In this sophisticated market, the opportunity and competition will exist together.
IBM has been well known through most of its recent history as the world's largest computer company and systems integrator.[5] With almost 400,000 employees worldwide, IBM is second largest (by market capitalization)[6] and the second most profitable[7] information technology and services employer in the world according to the Forbes 2000 list with sales of greater than 100 billion US dollars. IBM holds more patents than any other U.S. based technology company and has eight research laboratories worldwide.[8] The company has scientists, engineers, consultants, and sales professionals in over 200 countries.[9] IBM employees have earned five Nobel Prizes, four Turing Awards, nine National Medals of Technology, and five National Medals of Science.[10] As a chip maker, IBM has been among the Worldwide Top 20 Semiconductor Sales Leaders in past years.
Political factors:
Taxation, the heavy taxes in the UK make the IBM server products increase the
weakness on the price factor, especially on the premium price IBM products.
Economic factors:
GDP factor, The healthy economic environment with strong and stable GDP in the all regions provides a good market for the product and service business of IBM. Although the GDP increase rate is not fast, the stability could balance this disadvantage element.
GDP - composition by sector: The service industry in the world contributed nearly 73.4% to the GDP in 2006. That indicated that the high value added service market in the world is matured, and the customer experience on the service would be higher or more difficult to be satisfied.
Socio cultural factors:
Population and the internet users, in 2006, the population in just U.K it was nearly 60,609,153, and according to CIA, (2007), more than half of these people (37.6 million in 2005) were internet users. The well known about the internet indicated the opportunities of relevant products and services
Technological factors:
Internet, A survey from CIA, (2007) shows that there were 6,064,860 Internet hosts in 2006, and more than 400 Internet Service Providers in 2000. In this sophisticated market, the opportunity and competition will exist together.
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