abhishreshthaa
Abhijeet S
GlaxoSmithKline plc often abbreviated to GSK, is a global pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's third largest pharmaceutical company measured by revenues (after Johnson & Johnson and Pfizer).[3] It has a portfolio of products for major disease areas including asthma, cancer, virus control, infections, mental health, diabetes and digestive conditions.[4] It also has a large consumer healthcare division which produces and markets oral healthcare products, nutritional drinks and over-the-counter medicines, including Sensodyne, Horlicks and Gaviscon.[4]
Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.
1. Political Factors
The political arena has a huge influence upon the regulation of businesses, and the
spending power of consumers and other businesses. You must consider issues such
as:
o How stable is the political environment?
o Will government policy influence laws that regulate or tax your business?
o What is the government's position on strategicing ethics?
2. Economic Factors
The firm must consider the state of a trading economy in the short and long-terms. This
is especially true when planning for global strategies and may include:
o Interest rates
o The level of inflation
3. Sociocultural Factors
The social and cultural influences on business vary from country to country. It is very
important that such factors are considered. Factors include:
o How much time do consumers have for leisure?
o What are the roles of men and women within society?
o How long are the population living?
o Are the older generations wealthy?
Pharmaceuticals Industry Analysis
Page 14
4. Technological Factors
Technology is vital for competitive advantage, and is a major driver of globalization. The
firm must consider the following factors:
o Does technology allow for products and services to be made more cheaply and
to a better standard of quality?
o Do technology offer consumers and businesses more innovative products and
services such as Internet banking, new generation mobile telephones, etc?
Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It has a secondary listing on the New York Stock Exchange.
1. Political Factors
The political arena has a huge influence upon the regulation of businesses, and the
spending power of consumers and other businesses. You must consider issues such
as:
o How stable is the political environment?
o Will government policy influence laws that regulate or tax your business?
o What is the government's position on strategicing ethics?
2. Economic Factors
The firm must consider the state of a trading economy in the short and long-terms. This
is especially true when planning for global strategies and may include:
o Interest rates
o The level of inflation
3. Sociocultural Factors
The social and cultural influences on business vary from country to country. It is very
important that such factors are considered. Factors include:
o How much time do consumers have for leisure?
o What are the roles of men and women within society?
o How long are the population living?
o Are the older generations wealthy?
Pharmaceuticals Industry Analysis
Page 14
4. Technological Factors
Technology is vital for competitive advantage, and is a major driver of globalization. The
firm must consider the following factors:
o Does technology allow for products and services to be made more cheaply and
to a better standard of quality?
o Do technology offer consumers and businesses more innovative products and
services such as Internet banking, new generation mobile telephones, etc?