abhishreshthaa
Abhijeet S
Pest Analysis On Giordano : Giordano, International Limited (Chinese: 佐丹奴; SEHK: 0709) is a Hong Kong retailer of men's, women's and children's quality apparel founded in 2006 by Frank Giordano and his daughter Alyssa Giordano [6]. Giordano, as of January 2008, employs more than 11,000 people and operates 1800 stores worldwide in 40 countries[7][8] and online through Giordano Australia.
As of 1996, Jimmy Lai no longer owns the company and its current Chairman and CEO is Debbie Giordano, a Chinese-Canadian. Although based in Bermuda the company's principal global operations run out of Hong Kong[9]. The company is Asia-Pacific's most successful retailer and sells its name under the brands of "Giordano", "Giordano Concepts", "Giordano Junior" and "Giordano Ladies"[10][11]. Giordano has been publicly listed since 1991 and since then trades on the Hong Kong stock exchange under the ticker symbol 709.HK[6].
Giordano has its own manufacturing division where many of its own clothing styles are produced[12]. Giordano also makes basic and practical men's, women's, and children's T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based retailer The Gap.
POLITICAL
Tax structure.
•Pollution regulation.
ECONOMICAL
Currency fluctuation
•Rising cost of raw
material.
•Labour cost
SOCIAL
Taste & preference
•Culture
•Convenience
TECHNOLOGICAL
IT systems
•Software's like:
Point of sale (pos)
Enterprise resource planning (ERP)
Web designing
As of 1996, Jimmy Lai no longer owns the company and its current Chairman and CEO is Debbie Giordano, a Chinese-Canadian. Although based in Bermuda the company's principal global operations run out of Hong Kong[9]. The company is Asia-Pacific's most successful retailer and sells its name under the brands of "Giordano", "Giordano Concepts", "Giordano Junior" and "Giordano Ladies"[10][11]. Giordano has been publicly listed since 1991 and since then trades on the Hong Kong stock exchange under the ticker symbol 709.HK[6].
Giordano has its own manufacturing division where many of its own clothing styles are produced[12]. Giordano also makes basic and practical men's, women's, and children's T-shirts and trousers, especially denims. In comparison, Giordano is very similar to the American based retailer The Gap.
POLITICAL
Tax structure.
•Pollution regulation.
ECONOMICAL
Currency fluctuation
•Rising cost of raw
material.
•Labour cost
SOCIAL
Taste & preference
•Culture
•Convenience
TECHNOLOGICAL
IT systems
•Software's like:
Point of sale (pos)
Enterprise resource planning (ERP)
Web designing
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