abhishreshthaa
Abhijeet S
Eastman Kodak Company is a multinational US corporation which produces imaging and photographic materials and equipment. Long known for its wide range of photographic film products, Kodak is re-focusing[2] on two major markets: digital photography and digital printing.
PEST
Political
- US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005).
- Images taken by amateur photographers may encounter difficulty in having their professional-looking images in print; thus, affecting photo printing sales.
Economical
- In 2002, the increasing demand for digital cameras caused the 2.6% reduction in traditional film camera sales; this trend is expected to continue in the future; prints made out of traditional films declined by 700,000 during the same year,
- Digital camera sales in 2002 amounted to $2.96 billion USD, taking a considerable portion of the total revenue of the industry.
- Price declines of digital camera made it highly affordable for more consumers, resulting to even greater demands.
Sociocultural
- Men (58%) tend to purchase digital cameras more than women (48%); women, particularly those with children however, are the ones who use digital cameras more.
- Consumers use digital cameras to send them through electronic mail; most digitally-captured images are stored for onscreen viewing.
- Buyers have become more accustomed to buying technology-based products that contain several features such as digital cameras and photo-capable cell phones.
Technological
- Cameras have become an essential communication device.
- Rapid development in camera products brought about by technology requires considerable investments for highly-skilled staff, marketing efforts and production equipment.
- New digital cameras must have multiple features that are appropriate to current environment and customer needs.
PEST
Political
- US copyright law requires all photo shops to refrain from printing or releasing digital images taken by professional photographers without a copyright release (2005; 2005).
- Images taken by amateur photographers may encounter difficulty in having their professional-looking images in print; thus, affecting photo printing sales.
Economical
- In 2002, the increasing demand for digital cameras caused the 2.6% reduction in traditional film camera sales; this trend is expected to continue in the future; prints made out of traditional films declined by 700,000 during the same year,
- Digital camera sales in 2002 amounted to $2.96 billion USD, taking a considerable portion of the total revenue of the industry.
- Price declines of digital camera made it highly affordable for more consumers, resulting to even greater demands.
Sociocultural
- Men (58%) tend to purchase digital cameras more than women (48%); women, particularly those with children however, are the ones who use digital cameras more.
- Consumers use digital cameras to send them through electronic mail; most digitally-captured images are stored for onscreen viewing.
- Buyers have become more accustomed to buying technology-based products that contain several features such as digital cameras and photo-capable cell phones.
Technological
- Cameras have become an essential communication device.
- Rapid development in camera products brought about by technology requires considerable investments for highly-skilled staff, marketing efforts and production equipment.
- New digital cameras must have multiple features that are appropriate to current environment and customer needs.