abhishreshthaa
Abhijeet S
Pest Analysis On Dick's Sporting Goods : Dick's Sporting Goods, Inc. (NYSE: DKS) is a sporting goods retailer, headquartered on the grounds of Pittsburgh International Airport in Findlay Township near Pittsburgh, Pennsylvania, Dick's has 409 stores in 40 states as of August 1, 2009, primarily in the eastern half of the United States. The company also owns Golf Galaxy, Inc., a multi-channel golf specialty retailer, with 91 stores in 31 states.[3]
Founded in 1948 by Richard "Dick" Stack at the age of 18, the chain has expanded enormously since the 1990s, in part through acquisitions, and is now one of the largest in the world.
At the age of 18, Richard Stack worked at an Army/Navy store in his hometown of Binghamton, New York, after World War II. At the owner’s request, "Dick" explored the idea of expanding the product line to include fishing and camping supplies. Thereafter, the owner rejected Dick's suggestions, stating that Dick “would never make a good merchant.”
When Dick recounted his story later that day, his grandmother advised, “Dick, always follow your dreams,” and gave him $300 from her savings. He rented a storefront and opened the first Dick's as a small "bait & tackle" fishing supply store, on Court Street near Howard Avenue[4].
In the mid-1950s, the store expanded into the market of general sports merchandise at the urging of Dick's many loyal customers. By the early 1960s, he was able to build and open a new store on the corner of Oliver and Court St., naming it "Dick's Sporting Goods". The store prospered, and Dick eventually opened a second store in Vestal, NY. In the 1970s, the Binghamton store moved next door to an even larger facility. Dick Stack shepherded the family-owned and operated organization until his retirement in 1984.
One of the relevant issues to this marketing strategy is made by the Mercedes wherein it also restructured its engineering and to the point of holding their designs distinctively in order to meet the points of the price and will have the solution to the consumers’ interest. In 1989, the company also made several changes to market their product as producing models of products which are less expensive. This can also be risky in the entire Mercedes products and it also faced financial risks. The company made offers also on the products which are commonly less expensive than those of the traditional cars so that the consumer can have the alteration on their perspective regarding the cars that had been produces by the Mercedes. Additionally, the company also tries the different marketing strategies as the advertisement commercial (Stevens, 1997).
On the Ford’s perspective, it is important to market its products that are less expensive as well so that it can catch up in its competitor’s prices worldwide. Aside from that, the company also must produce products which can enhance the solutions of the consumers’ interest. The proper advertisement on ads materials and to the commercials can also be applicable for the company so that consumers can recognize its products. Proper marketing assistance can be done upon the recognition of the cultures to the different part of the world. In this way, the management will know the need, the wants and the interest of every consumer in every region.
Conclusion
Marketing Strategy is such a huge help in any business and in any organization. The uses of the marketing strategies are the best way for the products advertisements and for the image improvement of the company. For the Ford Motor Company the retrenchment is one of the methods in the diversification due to the fact that in can have the opportunities to improve not only its products but its company and its services as well. Looking further, the said move can be in the sense of long term manner wherein the company can have its sustainability and profitability in the future. The management is also open for the further improvement of its services because it has far-sighted forward looking, innovative, and most importantly it is costumer focused. In this regard, the solution and the development is still on the public support.
Founded in 1948 by Richard "Dick" Stack at the age of 18, the chain has expanded enormously since the 1990s, in part through acquisitions, and is now one of the largest in the world.
At the age of 18, Richard Stack worked at an Army/Navy store in his hometown of Binghamton, New York, after World War II. At the owner’s request, "Dick" explored the idea of expanding the product line to include fishing and camping supplies. Thereafter, the owner rejected Dick's suggestions, stating that Dick “would never make a good merchant.”
When Dick recounted his story later that day, his grandmother advised, “Dick, always follow your dreams,” and gave him $300 from her savings. He rented a storefront and opened the first Dick's as a small "bait & tackle" fishing supply store, on Court Street near Howard Avenue[4].
In the mid-1950s, the store expanded into the market of general sports merchandise at the urging of Dick's many loyal customers. By the early 1960s, he was able to build and open a new store on the corner of Oliver and Court St., naming it "Dick's Sporting Goods". The store prospered, and Dick eventually opened a second store in Vestal, NY. In the 1970s, the Binghamton store moved next door to an even larger facility. Dick Stack shepherded the family-owned and operated organization until his retirement in 1984.
One of the relevant issues to this marketing strategy is made by the Mercedes wherein it also restructured its engineering and to the point of holding their designs distinctively in order to meet the points of the price and will have the solution to the consumers’ interest. In 1989, the company also made several changes to market their product as producing models of products which are less expensive. This can also be risky in the entire Mercedes products and it also faced financial risks. The company made offers also on the products which are commonly less expensive than those of the traditional cars so that the consumer can have the alteration on their perspective regarding the cars that had been produces by the Mercedes. Additionally, the company also tries the different marketing strategies as the advertisement commercial (Stevens, 1997).
On the Ford’s perspective, it is important to market its products that are less expensive as well so that it can catch up in its competitor’s prices worldwide. Aside from that, the company also must produce products which can enhance the solutions of the consumers’ interest. The proper advertisement on ads materials and to the commercials can also be applicable for the company so that consumers can recognize its products. Proper marketing assistance can be done upon the recognition of the cultures to the different part of the world. In this way, the management will know the need, the wants and the interest of every consumer in every region.
Conclusion
Marketing Strategy is such a huge help in any business and in any organization. The uses of the marketing strategies are the best way for the products advertisements and for the image improvement of the company. For the Ford Motor Company the retrenchment is one of the methods in the diversification due to the fact that in can have the opportunities to improve not only its products but its company and its services as well. Looking further, the said move can be in the sense of long term manner wherein the company can have its sustainability and profitability in the future. The management is also open for the further improvement of its services because it has far-sighted forward looking, innovative, and most importantly it is costumer focused. In this regard, the solution and the development is still on the public support.
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