abhishreshthaa

Abhijeet S
Pest Analysis On Deere & Company : Deere & Company, usually known by its brand name John Deere (NYSE: DE), is an American corporation based in Moline, Illinois, and the leading manufacturer of agricultural machinery in the world. In 2008, it was listed as 102nd in the Fortune 500 ranking. Deere and Company agricultural products, usually sold under the John Deere name, include tractors, combine harvesters, balers, planters/seeders, ATVs and forestry equipment. The company is also a leading supplier of construction equipment, as well as equipment used in lawn, grounds and turf care, such as ride-on lawn mowers, string trimmers, chainsaws, snowthrowers and for a short period, snowmobiles.

The company's slogan is "Nothing runs like a Deere" and has a picture of a deer as a logo, a word play pun on "nothing runs like a deer."

Additionally, John Deere manufactures engines used in heavy equipment and provides financial services and other related activities that support the core businesses.

The company was founded in 1837 by John Deere, who developed and manufactured the first commercially successful cast-steel plow.



Politics

Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment.

It has been noted that when products are traded regulations and policies are present. With these regulations and policies, company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process of operation of these companies. Large tax implementation is one of the controls that government usually pursues. With such government control many companies are impaired and usually can not operate on those countries.

In the case of the regulations in the retail industry it has negative impacts because the regulations in the retail industry could easily be changed beyond the established limit and will affect the business adversely, in addition companies such as target will obtain higher costs in expenses due to the changes.

Furthermore, changes and transformation in overtime regulations and the share of the retail stores in the healthcare bill. It has a huge effect on GAP negatively or positively. In the case of the regulations in the retail industry it has negative impacts because the regulations in the retail industry could easily be changed beyond the established limit and will affect the business adversely, in addition companies such as target will obtain higher costs in expenses due to the changes. The healthcare bill, on the other hand, will have positive effects on GAP because the bill will aid in controlling the prices of the medicines in the market which in return will help the consumers, as well as the company.

Economic



During the period of 2004 to 2006, a change in consumer preferences in apparel is more apparent. Many underground sales of unbranded apparel are very common. It even extends to the export of these apparel to many Asian countries.

Another factor that would affect the external environment of Target is the US economic growth; the rapid or slow growth may have a positive or negative impact on the business. If the growth is fast then consumers will have higher purchasing power, on the other hand, if the economy is very slow then it will also have an effect on the attitude towards purchasing products. Another is the low-cost destinations sourcing; it will either affect the economy positively or negatively. Positive, in the sense wherein the company will have more consumers because of the cheaper products offered. On the other hand, the local suppliers would be affected because the company prefers outsourced products.



Socioeconomic

With the increasing globalization of business, society has also been more concern with the degradation of the environment and a continuous concern for the benefit of the employees. The society has call for attention to industries for social responsibility. This includes human right protection of corporate employees, consideration for the health and safety of consumers, and contribution to local communities.

And with the increasing global environmental issues that arise with the globalization, people are now increasingly aware of the effects of the continuous industrialization.

Another factor is the rise of the population of the retiree, companies such as GAP wherein it has numerous employees will have a hard time obtaining more employees, the retirement of employees is rapidly getting higher while the replacement does not increase.



Technological development

It has been noted that apparel and fashion industry has experience a rapid technological changes over the years. This fast changes has lead to a more sophisticated, with a significant apparel and fashion items present in the present time. To provide comfort and aesthetic value, while still being friendly to the environment, these new fashions use the latest developments of many different technologies.

The utilization of new software and technology for faster production and marketing, which is more helpful and useful because it makes the job of the employees and management easier and error free.
 
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Objective of Pest analysis

1) Get acquainted with all angles of the business

2) Immediate rectify the problem and provide solution

3) It is totally based on research work

4) Efficient planning

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