abhishreshthaa

Abhijeet S
Costa Coffee is a coffee house company based in the United Kingdom founded in 1971 by Italian brothers Sergio and Bruno Costa, as a wholesale operation supplying roasted coffee to caterers and specialist Italian coffee shops.

In 1995, the company was acquired by, and is now a subsidiary of, the Whitbread company.

Bruno and Sergio Costa set up their coffee roastery in Lambeth, London in 1971, supplying local caterers and coffee shops with their slow-roasted blend mocha Italia.[2] Costa branched out to retailing coffee in 1978, when their first store opened in Vauxhall Bridge Road, London, England. Later, they sold the business to Whitbread. It is now a subsidiary of Whitbread Company.

In 2009 Costa celebrated the opening of their 1000th store in Cardiff, and is consequently the largest coffee chain in the UK.

In 2010 they acquired 'Coffee Heaven', adding another 79 stores.


Political Trends

The United Kingdom has experienced electoral and political transitions and crises in the last 12 months. There have been at least four political trends that have emanated from these political events. These are: (a) the cry for democracy and reforms; (b) increased popular and local-level assertiveness; (c) greater public accountability; (d) re-definition of the concepts of power and politics. Also, the forms of political economies have slowly shifted from a bipolar (big government-big business) to a tri-polar structure (authorities - private sector – civil society).



The implementation of the Free Trade Area, or FTA, which laid out a comprehensive program of regional tariff reduction, will be continuously implemented in phases through the year 2008. Over the course of the next several years, the programs in tariff reductions were made broader. Efforts to eliminate non-tariff barriers and develop common product certification standards were initiated. In addition, the United Kingdom also was able to formulate framework agreements for the intra-regional liberalization of trade in services. Industrial complementation schemes meant to encourage intra-regional investment were also approved.





Economic Trends

Despite the adverse economic trends in the first half of the year, the United Kingdom as a whole experienced relatively robust economic growth. It is estimated that the United Kingdom, taken together, posted a better-than-expected GDP growth of 4.5% last year, slightly higher than the 4.1% growth that they achieved in 2002.

Many English provinces have also seen the risk-weighted capital adequacy ratios of their banking systems improve due to government-sponsored bank recapitalization programs, continued progress in financial restructuring, and improvements in financial risk management. The capital adequacy ratio of commercial banks in these countries is now far higher than the 8% Basle norm.

Social/Cultural Trends

With the rise in the middle to upper-middle class households in certain provinces within the United Kingdom, there exists a strategy mismatch for not considering the potential for consumer market.

There have also been social and cultural trends that have been evident over the last 12 months. These include: (a) the irreversible rise of civil society among English provinces; (b) the rise of civil society blends perfectly with a tri-polar structure of political economy; (c) the increase in the roles of intellectuals; and (d) the beginning of a period of introspection.



Technological Trends

It is a common knowledge that the coffee brewing industry in the Untied Kingdom is still a relatively new industry and is still in its early stages of development. However, it has shown signs of rapid growth and it is being estimated that there will be more than a million consumers that will be encouraged within the year. And it is further being expected that within the next years the tremendous growth and technological advancements will continue in the coffee brewing world. Mobile commerce and multimedia terminals are just some of the technological advancements already being expected. Therefore, the continued growth and development will also make it imperative for localization to occur in the coffee brewing industry in the years to come.
 
Hello Abhi, I have informed you about the book named "Advertising in Contemporary Issues". This is will be really helpful because it deal with Pest analysis too. It comprises study of various culture and how the ambience affect it. It also involves Social, Political, Technological, Legal, and so on factors.
 
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