abhishreshthaa
Abhijeet S
Pest Analysis On Comcast Corporation : Comcast Corporation (NASDAQ: CMCSA and NASDAQ: CMCSK) (commonly referred to as Comcast), founded in 1963, is the largest cable operator and the largest home internet service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers[3][4][5][6] in 39 states and the District of Columbia.[7] Comcast also has significant holding in networks (including E! Entertainment Television, Style Network, G4, The Golf Channel and Versus), distribution (ThePlatform), and related businesses. As of August 2010, Comcast's proposed acquisition of a majority stake in NBC Universal is pending government approval.
Comcast Cable was originally formed as American Cable Systems in 1963[8] and was founded by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky based on a recommendation from Pete Musser, who brought the deal to Ralph Roberts to buy his first cable system in Tupelo, Mississippi. The company was incorporated in Pennsylvania in 1969, under the new name Comcast Corporation.[9] The name "Comcast" is a portmanteau of the words "Communication" and "Broadcast".[10]
Over a number of years, Comcast became majority owner of Comcast Spectacor, Comcast SportsNet (in Chicago, Michigan, Philadelphia, Washington DC/Baltimore, MD, New England, the San Francisco Bay Area, the Pacific Northwest and metro Sacramento), as well as E! Entertainment Television, Style Network, G4, The Golf Channel and Versus (formerly the Outdoor Life Network). In 2006, Comcast started a new sports channel—SportsNet New York—in the greater New York City region, in partnership with the New York Mets and Time Warner Cable.
Comcast also has a variety network known as Comcast Network, available exclusively to Comcast and Cablevision subscribers. The channel shows news, sports, and entertainment and places emphasis in Philadelphia and the Baltimore/Washington, D.C. areas, though the channel is also available in New York, Pittsburgh, and Richmond. In August 2004, Comcast started a channel called CET (Comcast Entertainment Television), available only to Colorado Comcast subscribers, and focusing on Life in Colorado. It also carries some NHL & NBA Games when Altitude Sports & Entertainment is carrying the NBA or NHL. In January 2006, CET became the primary channel for Colorado's Emergency Alert System in the Denver Metro Area.
J & J Co has been around for a quite some time and the company is not greatly affected by new entrants. The influence of potential entrants to the company is weak. Any new entrant from the telecommunication industry will have difficulty in gaining clients not unless they can provide innovative strategies and techniques that can thwart D J & J Co from its position and get the company’s clients. The services and products offered by J & J Co are unique in terms of packaging If any new entrant wants to compete with J & J Co’s standards of products and creation of products they need to have a huge investment to create products that have the same caliber as the products of J & J Co. They also need to make use of better strategies that will give them an instant brand identity.
Competitive rivalry has a high influence on J & J Co. The company has high concerns on its competitors since there are many competitors in J & J Co’s industry. The competitors contribute to the current problems of the company since it already acquired a commendable percentage of the buying public. The company still needs to have some assurance that it will not easily lose to competitors and competitive rivalry. J & J Co through their management team and personnel needs to make sure that it makes cautious decisions in current and future markets so that the competitors and competitive rivalry will not be the cause of their downfall.
Substitutes
Substitutes give high influence to J & J Co and its different products since substitutes can make a company lose the clients it has. The substitutes can be in the form of other telecommunication products such as the internet. The internet can serve as a substitute to cellular phones in terms of providing means for people to communicate with each other. When there is no signal or when one has no load, he/she can use the internet to relay his/her message to another person without delays. The internet and its industry is continuously growing and continuously changing strategies depending on its capacity and capabilities. J & J Co makes sure that the substitutes won’t give them much problem. They do this by proving that the products they offer and the technologies they use to provide the service are the best quality and are better than substitutes or any other company.
The bargaining power of buyers highly influences the cell phone industry and J & J Co. The buyers affect J & J Co’s decision on prices or other strategy. The buyers affect J & J Co’s decision on the marketing strategy. The company makes use of promos that intend to make the clients have second thoughts on purchasing products from other companies. As much as possible the company maintains reasonable prices for their products. When the clients try to dictate lower prices J & J Co’s tries to know whether it is reasonable. J & J Co’s sees to it that a big part of decisions on prices of cell phones and other products will be based on suggestions of the clients. For J & J Co’s the bargaining power of its buyer is gradually increasing as there are more and more similar types of products and services available in the market.
The bargaining power of sellers highly influences J & J Co. The company makes sure that their suppliers have high bargaining power through helping them show their importance in the telecommunication and cell phone industry. J & J Co makes sure that the price being asked for a material has the same value as the same materials’ quality. This will ensure that budgets will not be wasted. J & J CO has to be aware of its partnership with its materials partners. J & J Co has to make sure that every part of the agreement with the partners will be followed. Any adverse changes or violations in the partnership agreement will incur a certain amount of risk to J & J Co.
Comcast Cable was originally formed as American Cable Systems in 1963[8] and was founded by Ralph J. Roberts, Daniel Aaron, and Julian A. Brodsky based on a recommendation from Pete Musser, who brought the deal to Ralph Roberts to buy his first cable system in Tupelo, Mississippi. The company was incorporated in Pennsylvania in 1969, under the new name Comcast Corporation.[9] The name "Comcast" is a portmanteau of the words "Communication" and "Broadcast".[10]
Over a number of years, Comcast became majority owner of Comcast Spectacor, Comcast SportsNet (in Chicago, Michigan, Philadelphia, Washington DC/Baltimore, MD, New England, the San Francisco Bay Area, the Pacific Northwest and metro Sacramento), as well as E! Entertainment Television, Style Network, G4, The Golf Channel and Versus (formerly the Outdoor Life Network). In 2006, Comcast started a new sports channel—SportsNet New York—in the greater New York City region, in partnership with the New York Mets and Time Warner Cable.
Comcast also has a variety network known as Comcast Network, available exclusively to Comcast and Cablevision subscribers. The channel shows news, sports, and entertainment and places emphasis in Philadelphia and the Baltimore/Washington, D.C. areas, though the channel is also available in New York, Pittsburgh, and Richmond. In August 2004, Comcast started a channel called CET (Comcast Entertainment Television), available only to Colorado Comcast subscribers, and focusing on Life in Colorado. It also carries some NHL & NBA Games when Altitude Sports & Entertainment is carrying the NBA or NHL. In January 2006, CET became the primary channel for Colorado's Emergency Alert System in the Denver Metro Area.
J & J Co has been around for a quite some time and the company is not greatly affected by new entrants. The influence of potential entrants to the company is weak. Any new entrant from the telecommunication industry will have difficulty in gaining clients not unless they can provide innovative strategies and techniques that can thwart D J & J Co from its position and get the company’s clients. The services and products offered by J & J Co are unique in terms of packaging If any new entrant wants to compete with J & J Co’s standards of products and creation of products they need to have a huge investment to create products that have the same caliber as the products of J & J Co. They also need to make use of better strategies that will give them an instant brand identity.
Competitive rivalry has a high influence on J & J Co. The company has high concerns on its competitors since there are many competitors in J & J Co’s industry. The competitors contribute to the current problems of the company since it already acquired a commendable percentage of the buying public. The company still needs to have some assurance that it will not easily lose to competitors and competitive rivalry. J & J Co through their management team and personnel needs to make sure that it makes cautious decisions in current and future markets so that the competitors and competitive rivalry will not be the cause of their downfall.
Substitutes
Substitutes give high influence to J & J Co and its different products since substitutes can make a company lose the clients it has. The substitutes can be in the form of other telecommunication products such as the internet. The internet can serve as a substitute to cellular phones in terms of providing means for people to communicate with each other. When there is no signal or when one has no load, he/she can use the internet to relay his/her message to another person without delays. The internet and its industry is continuously growing and continuously changing strategies depending on its capacity and capabilities. J & J Co makes sure that the substitutes won’t give them much problem. They do this by proving that the products they offer and the technologies they use to provide the service are the best quality and are better than substitutes or any other company.
The bargaining power of buyers highly influences the cell phone industry and J & J Co. The buyers affect J & J Co’s decision on prices or other strategy. The buyers affect J & J Co’s decision on the marketing strategy. The company makes use of promos that intend to make the clients have second thoughts on purchasing products from other companies. As much as possible the company maintains reasonable prices for their products. When the clients try to dictate lower prices J & J Co’s tries to know whether it is reasonable. J & J Co’s sees to it that a big part of decisions on prices of cell phones and other products will be based on suggestions of the clients. For J & J Co’s the bargaining power of its buyer is gradually increasing as there are more and more similar types of products and services available in the market.
The bargaining power of sellers highly influences J & J Co. The company makes sure that their suppliers have high bargaining power through helping them show their importance in the telecommunication and cell phone industry. J & J Co makes sure that the price being asked for a material has the same value as the same materials’ quality. This will ensure that budgets will not be wasted. J & J CO has to be aware of its partnership with its materials partners. J & J Co has to make sure that every part of the agreement with the partners will be followed. Any adverse changes or violations in the partnership agreement will incur a certain amount of risk to J & J Co.
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